Con­sumers spend bil­lions dur­ing e-com­merce event

Las Vegas Review-Journal (Sunday) - - WORLD -

Chi­nese con­sumers are spend­ing bil­lions of dol­lars shop­ping on­line for any­thing from di­a­pers to di­a­monds on “Sin­gles Day,” a day of pro­mo­tions that has grown into the world’s big­gest e-com­merce event.

China’s big­gest e-com­merce gi­ant, Alibaba Group, said sales by the thou­sands of re­tail­ers on its plat­forms had ex­ceeded $20 bil­lion by early evening Satur­day in a count that started at mid­night Fri­day. Last year, sales on Alibaba’s plat­forms to­taled over $18.2 bil­lion, a record for the com­pany.

By com­par­i­son, Amer­i­can shop­pers last year spent more than $5 bil­lion shop­ping on­line on Thanks­giv­ing Day and Black Fri­day, ac­cord­ing to Adobe, which tracks such data.

In China, Alibaba’s main ri­val, on­line re­tailer, said sales had topped $16.7 bil­lion, but the tal­lies are not com­pa­ra­ble be­cause JD tracks trans­ac­tions start­ing from Nov. 1 through to the ac­tual day.

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