Las Vegas Review-Journal (Sunday)
NAB Show facts
■ The first show was held in New York in 1923
■ The show permanently moved to Las Vegas in 1991
■ About 103,000 people attended last year
■ Roughly 25 percent of attendees come from abroad
■ Attendees come from 160 countries
■ The show features more than 650 educational sessions
■ NAB hosts more than 1,700 exhibiting companies
■ The show occupies about 1 million square feet at the Las Vegas Convention Center panel about responding to how fans watch live sports. Rick Arpin, senior vice president of entertainment for MGM Resorts International, is slated to speak on a panel about how to land favorable sponsors and influence fans.
NAB will host several new pavilions this year, including ones dedicated to podcasting, esports and startups. Podcasting and esports are experiencing phenomenal growth and impacting the broader industry.
The number of Americans tuning into a podcast at least once a month doubled to 24 percent from 2013 to 2017, according to Concordia University in St. Paul, Minnesota. Podcast advertising revenue has grown even faster, leaping from $69 million in 2015 to $220 million last year, according to Concordia.
The audience for esports is forecast to rise to 215 million this year up from 160 million in 2016, according to Newzoo, a market research firm.
Social media’s impact on the broadcast industry following a tumultuous year involving investigations into fake news and stolen data will likely be a major topic of discussion at sessions throughout the week.
M.E.T. effect
The conference has changed significantly over the years as boundaries have blurred between media, entertainment and technology — what the association has dubbed as the M.E.T. effect.
The show has widened its audience beyond the traditional radio and TV broadcasting sector as more individuals are consuming news, video and entertainment through social media platforms likes Facebook, Twitter, Amazon’s Twitch and Google’s YouTube.
Amazon and Google now have significant presences on the show floor alongside traditional broadcast industry giants like Sony and Canon.
Underscoring social media’s growing influence at the show, YouTube Chief Product Officer Neal Mohan will deliver a keynote speech Monday on the next era of television.