Las Vegas Review-Journal (Sunday)

NAB Show facts

- Contact Todd Prince at 702-3830386 or tprince@reviewjour­nal.com. Follow @toddprince­tv on Twitter.

■ The first show was held in New York in 1923

■ The show permanentl­y moved to Las Vegas in 1991

■ About 103,000 people attended last year

■ Roughly 25 percent of attendees come from abroad

■ Attendees come from 160 countries

■ The show features more than 650 educationa­l sessions

■ NAB hosts more than 1,700 exhibiting companies

■ The show occupies about 1 million square feet at the Las Vegas Convention Center panel about responding to how fans watch live sports. Rick Arpin, senior vice president of entertainm­ent for MGM Resorts Internatio­nal, is slated to speak on a panel about how to land favorable sponsors and influence fans.

NAB will host several new pavilions this year, including ones dedicated to podcasting, esports and startups. Podcasting and esports are experienci­ng phenomenal growth and impacting the broader industry.

The number of Americans tuning into a podcast at least once a month doubled to 24 percent from 2013 to 2017, according to Concordia University in St. Paul, Minnesota. Podcast advertisin­g revenue has grown even faster, leaping from $69 million in 2015 to $220 million last year, according to Concordia.

The audience for esports is forecast to rise to 215 million this year up from 160 million in 2016, according to Newzoo, a market research firm.

Social media’s impact on the broadcast industry following a tumultuous year involving investigat­ions into fake news and stolen data will likely be a major topic of discussion at sessions throughout the week.

M.E.T. effect

The conference has changed significan­tly over the years as boundaries have blurred between media, entertainm­ent and technology — what the associatio­n has dubbed as the M.E.T. effect.

The show has widened its audience beyond the traditiona­l radio and TV broadcasti­ng sector as more individual­s are consuming news, video and entertainm­ent through social media platforms likes Facebook, Twitter, Amazon’s Twitch and Google’s YouTube.

Amazon and Google now have significan­t presences on the show floor alongside traditiona­l broadcast industry giants like Sony and Canon.

Underscori­ng social media’s growing influence at the show, YouTube Chief Product Officer Neal Mohan will deliver a keynote speech Monday on the next era of television.

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