Las Vegas Review-Journal (Sunday)
Meet farmers of the future: Robots
After raising $6 million and tinkering with autonomous robots for two years, Alexander’s startup Iron Ox says it’s ready to start delivering crops of its robotically grown vegetables to people’s salad bowls. “And they are going to be the best salads you ever tasted,” says the 33-year-old Alexander, a one-time Oklahoma farm boy turned Google engineer turned startup CEO.
Iron Ox planted its first robot farm in an 8,000-square-foot warehouse in San Carlos, California, a suburb 25 miles south of San Francisco. Although no deals have been struck yet, Alexander says Iron Ox has been talking to San Francisco Bay Area restaurants interested in buying its leafy vegetables and expects to begin selling to supermarkets next year.
The San Carlos warehouse is only a proving ground for Iron Ox’s longterm goals. It plans to set up robot farms in greenhouses that will rely mostly on natural sunlight instead of high-powered indoor lighting that sucks up expensive electricity. Initially, though, the company will sell its produce at a loss in order to remain competitive.
During the next few years, Iron Ox wants to open robot farms near metropolitan areas across the U.S. to serve up fresher produce to restaurants and supermarkets. Most of the vegetables and fruit consumed in the U.S. are grown in California, Arizona, Mexico and other nations. That means many people in U.S. cities are eating lettuce that’s nearly a week old by the time it’s delivered.
There are bigger stakes as well. The world’s population is expected to swell to 10 billion by 2050 from about 7.5 billion now, making it important to find ways to feed more people without further environmental impact, according to a report from the World Resources Institute.