Las Vegas Review-Journal (Sunday)
Palms’ big gamble on Kaos fell short
WHAT’S that saying about the bigger they are, the harder they fall? That is the simple message coming out of the Palms days after it closed its massive party complex.
Kaos nightclub and dayclub closed because it shot too high and fell too short. The Palms club’s ambition was as naked as the 60-foot-tall “Demon with Bowl” statue looming over the pool area, the work of British conceptual artist Damien Hirst. Even the newly installed Kaos dome couldn’t stave off the financial dousing.
Kaos’ closure was announced Tuesday by Palms parent company Red Rock Resorts. The cornerstone of the company’s $690 million overhaul, Kaos was an indoor-outdoor annex designed specifically as a multifaceted haven for top DJs and hiphop artists.
The party ended just seven months after a wild opening weekend in April. Red Rock officials, including company co-owners Lorenzo and Frank Fertitta III, cited heavy losses related to the high cost of running a megaclub and paying its headliners — especially DJ Marshmello and hip-hop star Cardi B —as reasons for closing the venue. The club’s failure to reach lofty expectations has been viewed as the tide turning back on the construction and operation of mega-nightlife culture.
But some industry insiders have said they think Vegas’ draw as a party city means there will always be demand for new, flashy dance floors. Several projects currently under construction include plans for elaborate venues. Resorts World Las Vegas, for example, reportedly has plans for a lavish nightclub and dayclub when it opens in late 2020.
The Drew Las Vegas, too, is planning an extensive nightclub under the stewardship of Bobby Baldwin, who helped forge a relationship with Hakkasan Group when he was president and CEO at CityCenter (Baldwin was on board when Jewel Nightclub opened at Aria).
And, lest we forget a property that helped launch the current era of megaclubs in the mid-1990s with Club Rio: Incoming Rio owners Imperial Companies of New York is reportedly planning its own aggressive nightlife venue to begin construction when that company’s two-year, lease-back deal with Caesars Entertainment times out. Imperial co-founder Michael Fascitelli, part-owner of the Milwaukee Bucks of the NBA, is expected to do a complete renovation of the Rio beginning in 2021.
The Rio has fallen on creaky times over the past decade, but still has ample space in its pool area, casino floor and rooftop (where VooDoo Lounge and VooDoo Steak are located) for a new club concept. The drawback is Rio’s off-Strip location — which also dogged the Palms — which is almost entirely devoid of walk-in traffic that would party at a nightclub.
There are no plans for Virgin Hotels Las Vegas to open a megaclub when it re-opens in late-2020. Hotel President and CEO Richard Bosworth says, “A big club is not in our business model.” The former Body English/Magic Mike Live club is likely to host a production show, and smaller nightlife venues are being planned.
As a counter to massive nightclub development, comparatively intimate nightspots have gained popularity on and off the Strip. Among them: The new Mayfair Supper Club at Bellagio (in the former Hyde Nightclub space); On The Record, Mama Rabbit and NoMad Bar and Restaurant at Park MGM; Rose. Rabbit. Lie; Clique, Beauty & Essex and Block 16 at The Cosmopolitan of Las Vegas; The Dorsey and Rosina at The Venetian/Palazzo; Vista at Caesars Palace; and Apex, continuing its operations at the Palms.
All still satisfy the thirst for Vegas nightlife, without guests feeling they’ve been assaulted by strobes.
As for Kaos, there are lessons to be learned all across the club.
The cluster of executives originally brought in by the Palms, including the nightlife twin tandem of Cy and Jesse Waits, and Clique Hospitality officials Ronn Nicolli and Ryan M. Craig left the hotel, leaving the nightlife operations in the hands of the hotel itself. The Palms’ efforts — successful in many cases — to snare top nightlife execs from Wynn Nightlife led to an open feud between the two resorts.
And that Marshmello contract continues to be a thorny issue. The masked DJ pulled in twice as much, per show, as Cardi B. The hotel would have needed to rake in $1 million in revenue per appearance just to cover his $600,000 fee and other operating costs.
As it was, “Mello,” as he is known, did clear that hurdle during the daytime, when between 6,000-8,000 partiers spent several hours on the pool deck, only to give it back for shorter sets at night.
And Cardi B, a lightning rod for attention, was prone to showing up at 3 a.m. to perform for 20 minutes. It’s probably fitting. In the end, a Kaos was only good for a hot minute. The Review-Journal is owned by the family of Las Vegas Sands Chairman and CEO Sheldon Adelson. Las Vegas Sands operates The Venetian and Palazzo.