Las Vegas Review-Journal (Sunday)
NAB SHOW RETURNS TO LAS VEGAS APRIL 13-17
Convention draws nearly 1,000 people
As Las Vegas starts to take its place in the movie industry, one of the largest conventions to hit the city, the NAB Show returns to Las Vegas April 13-17 at the Las Vegas Convention Center.
The show produced annually by the
National Association of Broadcasters brought in just under 100,000 people to Las Vegas prior to the pandemic. It brought in more than 65,000 people last year as attendance continues to rebound after 52,000 attended in 2022.
Last year’s show had 1,208 exhibitors and took more than 600,000 square feet at the convention center with more than 1,100 media members covering the conference that brings all aspects of the media industry — news, entertainment and technology companies – together in one place.
All 50 states and 166 countries were represented in 2023 with 17,446 or some 27 percent from abroad.
This year’s conference comes as two companies, Howard Hughes Holdings and Sony Entertainment, are moving ahead with plans to build a $1.8 billion movie studio and mixed-use development in Summerlin. Recently approved by the Clark County Zoning Commission, it would include 10 buildings and about 500,000 square feet to support a film studio and production facility.
The goal of the conference and exhibition is to drive the evolution of broadcast, media and entertainment. The NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences.
“Las Vegas is the perfect backdrop for the NAB Show — innovation, entertainment and limitless possibilities merge in this vibrant city,” said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. “With world-class facilities, renowned hospitality and a dynamic atmosphere, Las Vegas sets an unequaled stage for the media industry to come together to chart a course for the future.”
The NAB Show attracts professionals representing the entire content economy. That includes creators, engineers, CEOS and social influencers who are there to make deals across the broadcast, media and entertainment landscape.
Locally the city of Las Vegas,
Las Vegas Raiders, Fremont Street Experience, Nevada State College, Cox, Light & Wonder, MGM Resorts International and UNLV were among the brands that attended in 2023. The convention also brings in the NFL, MLB and NBA.
“NAB Show brings media’s best and brightest together, from every side of the business and every corner of the globe to dive into the technology, creative and business trends that are behind all of that change,” Brown said.
“That is why, for over a century now, NAB Show has been the place to be if you’re connected to the broadcast, media and entertainment industry.”
Some of the 2024 show highlights include NAB President and CEO Curtis Legeyt giving a state of the industry fireside chat hosted by journalist Adrienne Bankert, special projects anchor for Newsnation.
Future CEO Daniel Anstandig will be joined onstage by Ameca, an autonomously Ai-powered humanoid robot to deliver a study on audience perspectives on AI’S use in broadcast media.
Legeyt said his conversation with Anstandig and Ameca will be part of a lineup of Ai-focus educational sessions, interactive exhibit, slow floor tours, training and workshops and the AI Creative Summit at the show.
“The 2024 NAB Show is poised to be another landmark event,” Brown said. “We’re building on a foundation of optimism as the industry navigates a new era. You don’t have to be in the industry to know that the media landscape is evolving at a rapid pace with an explosion of content, new technologies like AI driving both opportunity and challenge, and a requirement that content be served up anywhere, anytime.”