SPEEDVEGAS

Lamborghini, Shelby, Mercedes and Audi brands.

Fessler said the value of getting observers up close is something he learned on a family vacation to a Disney theme park.

“They arrange the tracks on some of those roller coasters so that you can get right up close to them while you’re standing in line,” he said. “Getting that close gets your adrenaline going.”

Fessler also made sure the center design had plenty of glass so that the cars are always the center of attention to spectators while indoors. When people aren’t watching the track action, they can also watch video screens throughout the center.

There’s also an outside deck and sitting areas on the ground floor as well as upstairs where viewers can see the entire track.

Customers are able to drive the cars or ride along with a professional driver in experience packages that start at $99. Five-lap exotic supercar packages start at $295 and the company offers an a la carte menu that allows guests to choose the number of laps they run and the cars of their choice.

The company is catering to tourists by providing transportation to and from the track, and the track — the longest in the region — will be lit to provide evening as well as daytime experiences. Groups or individuals can participate and drivers must be at least 18 years old and have a valid driving license from their country of origin. Reservations are encouraged, but not required.

Fessler said the property has additional acreage that extends to the mountains east of the track, so there are opportunities for expansion. Follow @RickVelotta on Twitter. Contact reporter Richard N. Velotta at rvelotta@reviewjournal.com or 702-4773893.