NFL merchandise rankings

As of Nov. 30 According to the NFL Players Association 1. Tom Brady, Patriots 2. Ezekiel Elliott, Cowboys 3. Dez Bryant, Cowboys 4. Odell Beckham Jr., Giants 5. Carson Wentz, Eagles 6. Russell Wilson, Seahawks 7. Aaron Rodgers, Packers 8. Dak Prescott, Cowboys 9. Rob Gronkowski, Patriots 10. Cam Newton, Panthers 11. Antonio Brown, Steelers 12. J.J. Watt, Texans 13. Jason Witten, Cowboys 14. Tony Romo, Cowboys 15. Von Miller, Broncos 16. Derek Carr, Raiders 17. Todd Gurley, Rams 18. Luke Kuechly, Panthers 19. Amari Cooper, Raiders 20. Khalil Mack, Raiders brands in all of sports,” Carter said. “It’s differentiated itself over the years based on the history and tradition of not just the team, but the players that have been a part of that franchise and even the Davis fami- ly … have been a critical part of the branding of the team.

“Every team has a brand, and theirs as a rebel brand, a brand that would take no prisoners, I think that’s something we don’t see too much throughout professional sports.”

That divisiveness makes it effective.

“I think the one thing you can say about the Raiders’ brand is there has not been any misunderstanding about what it represents,” Carter said. “From that standpoint, the brand strength is very strong.

“You have to have someone to hate if you’re in sports, and I think that they’ve played that foil very, very well over the years and have built quite a following around it. So that’s going to be critical for them to maintain in some strong fashion if they end up in Las Vegas.” Contact Mark Anderson at manderson@reviewjournal. com or 702-387-2914. Follow @markanderson65 on Twitter.