Target partners with HGTV’S Chip and Joanna Gaines
New line of home goods will be available Nov. 5
Target Corp. has announced an exclusive partnership with Magnolia, a home and lifestyle brand founded by Chip and Joanna Gaines, who star on HGTV’S hit show, “Fixer Upper.”
Hearth & Hand with Magnolia is Target’s new exclusive line of home and lifestyle goods that will be available at all Target stores and on Target.com beginning Nov. 5. The collection marks Magnolia’s first collaboration with a retailer and will be a multiyear partnership.
“Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat,” said Mark Tritton, Target’s executive vice president and chief merchandising officer. “That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”
Hearth & Hand with Magnolia is designed exclusively for Target by Chip and Joanna Gaines and reflects a modern take on Magnolia’s signature look.
With more than 300 pieces spanning tabletop, home decor and holiday gifts, the initial collection is inspired by moments that bring people together, infused with Magnolia elements of neutral colors, rich textures and clean lines.
With modern, classic, industrial and vintage touches, Hearth & Hand with Magnolia ranges in price from 99 cents to $129.99, with most items under $29.99, and will refresh multiple times throughout the year.
“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” said Joanna Gaines, Magnolia’s co-founder. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”
More information about Hearth & Hand with Magnolia is available on Target.com.