‘FROGGER’-THEMED GAME UNDER STUDY
property, just outside the P.F. Chang’s restaurant.
The minimum coin-in and maximum jackpot are different in each game and can vary in each casino.
However, the minimum bet ranges from 50 credits (50 cents) in most of the Tristation games or $1-$2 minimum bet on the “Into the Dead” game. The maximum bet in many of the games is often $10.
The maximum win also varies game to game and, because they’re interactive, with the players’ skills. Top-end payouts on some games range from 100-1 to 300-1 on the maximum bet. On the “Into the Dead” game, the maximum win is 8-1 if, for example, the top bet is $5.
Because the games are so new and gaming manufacturers and casino companies almost never reveal specific revenue numbers, it’s difficult to know how the games are performing.
The fact that none of the earlier Model G’s have been pulled from casino floors anywhere in Las Vegas is proof they are doing well, Gamblit’s chief of marketing Darion Lowenstein said.
“If they weren’t making money, they wouldn’t give us the floor space,” Lowenstein said.
Aside from the obvious interactive aspect, Gamblit’s games are also different in the way they’re branded. The company mascot, a red letter “G” stylized to look like a face, sits atop each Tristation, to create more brand recognition than is typical of most games.
“That was very intentional,” Lowenstein said. “I’ve always wanted us to be the Kleenex of gaming. I want people to see that logo and know it’s us and it’s something different.”
However, Lowenstein said Gamblit wasn’t just counting on the mascot to attract players. It’s also working with Caesars to promote new games. A Gamblit-produced video trailer for the game plays on screens throughout Planet Hollywood. The game is included in loyalty card promotions and on flyers given to hotel guests.
Gamblit isn’t the only company producing interactive games. Konami has introduced a version of “Frogger,” the arcade game that gained popularity in the 1980s. The game is undergoing the New Innovation Beta process at the Level Up gaming lounge at MGM Grand. Gameco. has also introduced interactive games in Atlantic City.
Years ago, some early attempts at interactive games were introduced as bonus rounds on traditional slot machines. thomas.moore@gmgvegas. com / 702-513-2612 / @thdomo