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The Wrangler National Finals Rodeo will begin each evening at
6:45 p.m. at the Thomas & Mack Center, where 120 participants will compete over the 10 days for prizes totaling more than $10 million. Rodeo tickets range from $67 for the nosebleed seats to more than $10,000 for the 30 suites. The 17,000-seat center is normally sold out each day of the rodeo, generating ticket sales in the tens of millions of dollars.