Las Vegas Review-Journal

SAN LUIS OBISPO OFFERS STARTUPS A QUIET ALTERNATIV­E

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in San Luis Obispo County, an increase of more than 20 percent in the last five years, according to the California Center for Jobs and the Economy.

“I would call it a boom in the tech industry when you consider double-digit per-year growth,” said Michael Manchak, president and chief executive of the city’s Economic Vitality Corp., a nonprofit provider of economic developmen­t services.

At the crux of this growth is a rebounding economy and a pool of engineerin­g and computer science students from California Polytechni­c State University. Added to that is a network of support from government, education and community agencies that provide access to real estate, funding and business connection­s to encourage fledgling enterprise­s.

And not only are new companies sprouting up, but renowned high-tech firms are moving in. Amazon leases two spaces downtown, and in October, Amazon Web Services announced a strategic partnershi­p with Cal Poly. Called the Digital Transforma­tion Hub, the organizati­on will be staffed with employees from both entities to help solve “public-sector business challenges,” said Amy Schwartz, a university spokeswoma­n.

GE Digital is moving into offices at the Cal Poly Technology Park. Erected on the former campus softball field, the tech park will be expanded to include four more facilities in the 10 years, said Jim Dunning, the director of economic developmen­t and technology transfer at Cal Poly.

To encourage the entreprene­urial spirit, the university establishe­d the SLO Hothouse as a space for the community and students at the Center for Innovation and Entreprene­urship. The center opened its new home last year in a historic brick building downtown with 15,000 square feet, triple its original footprint.

The SLO Hothouse brings together the center’s students and entreprene­urs, who rent shared workspace. Hothouse inhabitant­s have access to mentors, venture capitalist­s and sources to help with prototypes. In the center’s 13-week accelerato­r program, each student business gets $10,000 in seed money.

Since the center’s inception in 2010, Cal Poly students and graduates have started 75 companies and generated more than $150 million in venture capital funding, said Tod Nelson, the center’s executive director.

The SLO Hothouse has proved so energizing that when a building across the street that was once home to a bread bakery was up for lease, the university jumped at the chance to transform it into the Cal Poly Lofts, 32 apartments rented exclusivel­y to the center’s students.

The apartment building opened last year, allowing residents to connect, brainstorm and participat­e in one another’s companies. One student hired a fellow resident who was an accounting major to do the books for his startup, said the Cal Poly media relations director, Matt Lazier.

The growth in the number of new firms in San Luis Obispo means that office space is becoming harder to find. Derek Senn, a broker at Anderson Commercial Real Estate Services, said it was possible for a startup to find office space of up to 3,500 square feet.

“Beyond that, it’s challengin­g,” he said. “Inventory for larger spaces is low, and it’s not easy to build something right away since not much land is available for developmen­t.”

This has forced some startups to get creative. One firm, the 125-employee ifixit, wanted to stay close to Cal Poly to attract fresh talent, so it moved into a vacated car dealership and renovated the 17,000 square feet of space.

The firm offers over 31,000 online guides on how to fix everything from broken iphone screens to torn jeans. Luke Soules, a founder and a Cal Poly graduate, said the company is a 10-minute bicycle ride from campus.

“We have a lot of employees tired of the Silicon Valley pace and come to raise a family,” he said. “The biggest contention we have is not having enough bike parking spaces.”

The expansion of the startup community has also contribute­d to a housing shortage in the city. Based on its clean environmen­t, walkabilit­y and access to healthy food, San Luis Obispo is consistent­ly ranked as one of the happiest cities in the United States, said Dan Buettner, the founder of Blue Zones.

At the same time, it is considered among the 10 most unaffordab­le places to live in the country, according to independen­t surveys from Realtytrac, Wallethub and Magnify Money.

Several recent decisions by the city should help offset the shortage. For instance, it has approved more than 2,000 new homes and housing units over the next 10 years, Mayor Heidi Harmon said.

But residents have already started to grumble about the newcomers encroachin­g on their quiet town.

Allan Cooper, a former city planning commission­er and a founding member of the Save Our Downtown citizens’ coalition, said there was no doubt the tech community was growing. As rising housing costs force people to live outside the city and commute into town, he expects that the quality of life will suffer and traffic problems will escalate because of “the failure of our city to pay for the infrastruc­ture such as roads, sewer and water that would be required to accommodat­e our growth.”

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