Las Vegas Review-Journal

RAIDERS OWNER HAS NO DESIRE TO BE HIS FATHER

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this day, the Raiders media guide has only a photo of the owner with no biography.

We know he’s either 62 or 63 years old, even the Raiders media relations department doesn’t know for sure. We know he’d been around the franchise for years, without specific duties ever being spelled out. You could find him courtside at Warriors games with close friend and Raiders legend Cliff Branch.

Al Davis rarely talked about Mark publicly, although he did openly wonder about his son’s relationsh­ips with players. Mark, Al reasoned, would have difficulty parting with players with to whom he had become close.

Being the son of the Raiders icon and patriarch had its challenges. Warm and fuzzy have never been adjectives of the Al Davis experience.

As Mark became more involved with the franchise, he would occasional­ly be subjected to withering looks and sharp criticism from his father in the presence of others. If there was any solace, it’s that Al Davis treated a lot of people that way, particular­ly in his later years.

Once Mark was in charge, seldom has any owner looked more out of place or overmatche­d. He dined for lunch most days at PF Chang’s, wearing a white no-collar shirt and reading from his stack of newspapers. He said with pride his mother read several newspapers per day. He’d go to Hooter’s for wings and fly on Southwest Airlines.

The public fixated on his bowl haircut, which Davis accepted in good humor.

How was this guy going to rub elbows with NFL power brokers such as Robert Kraft and Jerry Jones?

Two years ago, fellow owners put Davis in his place when they voted for Stan Kroenke’s plan for a Los Angeles stadium over a Chargers-raiders proposal for Carson. The Raiders were relegated to third string, with the Chargers getting first option at joining the Rams in Los Angeles.

Davis’ first extended press conference was the announceme­nt of his first big decision — hiring Reggie Mckenzie as general manager in 2012. Davis said he had no intention of trying to be his father and conceded “I know what I don’t know.”

Since then, and especially since the Los Angeles market was lost and a deal with Oakland never materializ­ed, Davis now conducts business as if believes he knows a lot.

Once Las Vegas delivered on the promise of $750 million in public money, Davis and the Raiders managed to close the deal after Sands Corporatio­n CEO Sheldon Adelson dropped out.

The immediate storyline was that Adelson’s exit would doom the stadium project. Instead, Bank of America stepped in, and in the end it looked as if Davis had played Adelson instead of the other way around.

Rather than go rogue, as his father had during the Raiders’ initial move to Los Angeles, Davis played by ownership’s rules. He took home games outside the country when asked, and presented a Vegas deal that would make money for his fellow owners.

All but one owner voted for it. With that as a backdrop, the Raiders went from 12-4 to 6-10 under Jack Del Rio — the man Davis hand-picked to be his head coach.

So Davis seized upon the opportunit­y to bring back Gruden, for whom he had long hoped would return to the organizati­on after being traded by Al Davis to Tampa Bay in February of 2003.

Del Rio, with three years remaining on his contract worth $15 million, never saw it coming. The firing was messy and difficult, with Davis doing the deed as the Raiders left the field after losing 30-10 to the Chargers in the season finale.

Del Rio, a man Davis likes and admires, ended up announcing his own firing and then everyone had to endure a tension-filled charter flight home. Davis stayed out of sight. If all goes as planned, he won’t fire another coach for a decade.

It was no accident that Gruden never publicly confirmed he was the Raiders coach during his final telecast ESPN Saturday, or even after the Raiders made it official that evening in the form of a press release.

Gruden, as he explained in a text message late Saturday night, was going to let his “boss” make that announceme­nt in his own words.

The boss will be front and center today, welcoming back Gruden with a contract reported to be for 10 years and $100 million. Initial reports are often inflated, both in terms of years and actual dollars, but it’s clear Gruden hit the lottery.

It’s a deal Al Davis, with a long history of valuing players over coaches, would have never considered.

And just like Vegas, it’s a deal Mark Davis got done.

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