Melania Trump unveils ‘Be Best’ campaign
First lady to focus on well-being, social media
WASHINGTON — Melania Trump on Monday launched her public awareness campaign to help children, calling it “Be Best.” In a rare twist on their White House roles, she commanded the Rose Garden lectern while President Donald Trump watched from the audience.
The first lady said the “Be Best” campaign will focus on childhood well-being, social media use and opioid abuse.
“As a mother and as first lady, it concerns me that in today’s fastpaced and ever-connected world, children can be less prepared to express or manage their emotions and oftentimes turn to forms of destructive or addictive behavior such as bullying, drug addiction or even suicide,” she said.
“I feel strongly that as adults, we can and should ‘be best’ at educating our children about the importance of a healthy and balanced life,” she added.
Trump embraced his wife after she finished her speech and kissed her cheeks five times.
They held hands as they walked into the Oval Office after Trump signed a proclamation declaring Monday as “Be Best” day.
“America is truly blessed to have a first lady who is so devoted to our country and to our children,” he said before signing the declaration.
The first lady kicked off the event as the White House pushed back against a published report that refer- enced rumors Mrs. Trump does not live with the president, with press secretary Sarah Sanders denouncing it as “outrageous” and “ridiculous.”
“The first lady lives here at the White House. We see her regularly,” Sanders told reporters. “I think that’s something that belongs in tabloid gossip, not on the front pages of The Washington Post. And I hope that they’ll do better next time.”
A brief video that played before the first lady appeared Monday recapped some of her public appearances with children. Several Cabinet members attended, including Treasury Secretary Steven Mnuchin and Transportation Secretary Elaine Chao, along with Vice President Mike Pence and his wife, Karen. The first lady’s mother, Amalija Knavs, was also in the audience.