‘Find Something New’ job ads backed by White House

Presidential adviser Ivanka Trump on Tuesday unveiled a White House-backed national ad campaign highlighting alternative ways to start a career, an initiative targeting students, mid-career workers and the millions of people who are now unemployed because of the coronavirus.

Called “Find Something New,” the campaign is backed by Apple Inc. and IBM Corp.

The Trump administration has long emphasized skills-based job and vocational training as an alternative to two- or four-year college degree programs for high school graduates.