Buy now, pay later can be effective if you’re disciplined

Those cheesy TV infomercials promising “three easy payments of $19.99” were quite ahead of their time. While calling a toll-free number to buy as-seenon-tv items is no longer in style, the idea of paying in installments remains popular thanks to a booming marketplace of buy now, pay later services.

With companies like Affirm and Klarna, and credit card issuers like Chase and Citi, you now have a variety of ways to divide up the cost of large purchases. Of course, there are rules and limitations — some BNPL services partner with specific merchants, while credit card companies require you to carry one of their cards to participate.

But limitations haven’t stopped it from becoming a trend. In June, Competiscan, a company that tracks and analyzes direct marketing activity, noted a 530 percent increase in BNPL email marketing campaigns in the past year, with 28 percent of retail emails mentioning BNPL in the first quarter of 2021.

BNPL is still a form of debt, though. Here are some ways to use BNPL thoughtfully.

Know what you can afford

Andrew Gold, a financial advisor at Prestige Wealth Management in Southlake, Texas, has used BNPL services to finance large purchases, including travel bookings, business purchases and a new mattress. As someone who frequently discusses spending with clients, he recommends considering BNPL when you can afford to pay for something in full, but paying in installments would help you better manage your cash flow. Before you choose a payment plan, review what you have in your bank account and how much money you earn each month, so you know you can afford the payments along with your other obligations.

“This is not for somebody that is complaining about never having money, or is always borrowing money from people,” he says. “This is for people who have consistent income, who are looking for ways to take advantage of some of the benefits and the convenience of breaking up a purchase over a few weeks.”

Yes, you can spring for the nice shampoo and split the purchase into four $6 payments, but just because you can, doesn’t mean you should.

Review the fine print

Before you make a major purchase, find out how you can get your money back if you return the item, it gets lost during shipping or it arrives damaged. What rights do you have if the merchant won’t refund your money?

Affirm, Klarna and Afterpay will refund you in full, for example — though Affirm notes that if your plan includes interest payments, you won’t get that money back. Should you need to dispute a charge because the item is missing or damaged, your first step is to contact the merchant directly, much like you would if you paid with a credit card. In some cases, if the merchant grants you a store credit instead of a refund, you must still make payments on your installment plan. Go in with a strategy Stay organized by using BNPL for very specific purposes, like a series of purchases for one event. Alexandria Broward used BNPL when she and her now-husband decided they wanted to elope in a month’s time.

With just three weekends to find a dress and sort out other logistics, Broward put some expenses on credit cards and used BNPL for her outfit.

She ordered several dresses and fronted a fraction of the cost, returning all but one and getting money back for those returns. Her tactic was to avoid putting the whole cost on credit cards. She also used BNPL to divvy up the cost of her $400 wedding shoes.

“It was a great solution and service to have in my situation, given how last-minute everything was,” Broward says.