Hyundai chooses third option for comeback
With a name like Veloster, it makes perfect sense that the only model left is all about performance
WHEN the popularity of a vehicle begins to wane, the automaker could initiate a major makeover to re-spark interest, or it could simply end production. In the case of the Veloster, Hyundai initiated a rarely seen third option by dropping the slow-selling base versions and keeping the fearsome hot-hatch Veloster N, which was added to the lineup for 2019.
Volkswagen did something similar in North America for 2022 when it retired the base Golf hatchback, leaving only the quicker GTI and Type R versions.
For the unaware, the N designation specifically applies to performance models including the Elantra N and Kona N. The letter represents Hyundai’s R&D facility in Namyang, Korea, as well as the Nürburgring racetrack in Germany where Hyundai has a tech center.
The Veloster N resembles the lesser trims that were dropped, which means the unique three-door body styling (really, would having two rear doors been such a bother?) remains in play. The N distinguishes itself with a blacked-out mesh-style grille, added side trim, prominent rear wing and 19-inch wheels with Pirelli tires.
The interior is notable for its sports-style heated front seats with the N logo inside the backrests that lights up at night. Despite the low, sloping roofline, the split-folding back seat is reasonably roomy for (only) two passengers. The stowage space behind it is surprisingly large considering the car’s compact dimensions.
The heart and soul of the Veloster N is a turbocharged 2.0-liter four-cylinder engine that spins out 275 horsepower and 260 poundfeet of torque. That increases to 278 pound-feet for up to 20 seconds when the NGS (over-boost) button is pushed.
A six-speed manual transmission is standard, while an eight-speed automatic is optional. It’s of the dual-clutch variety, which generally means quicker shifts than typical automatics. Paddle shifters are included.
With the automatic, fuel economy is rated at 20 mpg in the city, 27 on the highway and 22 combined.
Other exclusive N equipment includes electronically adjustable shocks and a sport exhaust system, which produces a discernible growl, even at idle.
Last but not least, the Veloster N’s launch control system, activated via the 8-inch dash-mounted touch screen, eliminates wheel spin and is the quickest way to get up to speed from a standing start.
Not surprisingly, the N’s ride is firm, even when the drive mode selector is set to Normal or Eco (Sport is your other choice), and steering response is immediate. The low center of gravity and wide stance contribute to the overall cornering prowess.
Factor in the comfortably bolstered seats and you have the makings of a satisfying performance machine that should easily keep pace with the Volkswagen GTI.
Subjectively, the Veloster N is just a lot fun to drive and it’s priced well. With the manual transmission, it starts at $33,500. Add $1,500 for the automatic. The list of standard features is lengthy and includes a power-adjustable driver’s seat with power lumbar adjust, navigation system and a premium eight-speaker audio package.
Also standard is an array of dynamic-safety technology, including forward-collision avoidance, lane-keeping assist and driver-attention warning.
In fact, the Veloster N’s content list is so complete that the only add-ons are dealer-installed items such as a cargo net, a cargo tray, an interior lighting kit and theft-discouraging wheel locks.
The Veloster N is the kind of mini rocket ship that youthful drivers will likely covet. All the right ingredients — great looks, rapid propulsion and a fulsome content level — are part of the total package, which is rare in an era of numerous cost-boosting options offered by other automakers.
While it’s certainly a negative that Veloster fans can’t get a more basic model, in this case, some financial pain for significant performance gain might be well worth it.