Redesigned Toyota Prius scores easy win over Kia Niro
The Toyota Prius, which has become synonymous with hybrid cars the past 20 years, is fresh off a full redesign for 2023. The prior generation’s oddball styling, quirky interior and feeble powertrain are now in the rearview mirror. But it’s not the only hybrid car you should consider.
The Kia Niro has been on the market since 2016, and like the Prius, it was also redesigned for the 2023 model year. But is Kia’s hybrid good enough to take on the long-running Prius? Edmunds experts compare them to find out which one is the better buy.
Fuel economy, power
The Prius front-wheeldrive base model boasts an impressive EPA estimate of 57 miles per gallon in combined city and highway driving, but that dips down to 52 mpg combined in the higher trims. With all-wheel drive, those estimates are 3 mpg lower in combined driving. The front-wheel-drive-only Niro scores an estimated 53 mpg combined in the base trim, but the less efficient higher trims are rated at 49 mpg combined.
When Edmunds drove the top-specced versions of both hybrids on its real-world test route, the difference was bigger. The Prius hit its EPA estimate by achieving 52.3 mpg, but the Niro got 47.7 mpg, a bit less than its EPA estimate.
Not only is the Prius more efficient, its 194-horsepower hybrid powertrain (196 hp with all-wheel drive) is significantly more powerful than the Niro’s, which produces only 139 hp.
■ Winner: Toyota Prius
Technology, interior space
The base trims of both hybrids come equipped with 8-inch touch screen displays and digital gauge clusters. The Niro provides a larger 10.25-inch touch screen on all other trims. The Prius offers an even bigger 12.3-inch touch screen but to get it you have to add it as an option or buy the top trim level.
One advantage for the
Prius is its standard wireless connectivity for Apple Carplay and Android Auto smartphone integration; you’ll need to use a USB cord to connect in most Niro trims.
Cargo space behind the rear seats is almost even: 20.3-23.8 cubic feet in the Prius and 22.8 cubic feet in the Niro. Front seat space is similar, but the Niro has more rear passenger room.
■ Winner: Tie
Comfort, driving
Ride comfort is superb in both hybrids, which isn’t always the case in small cars. Their seats are also comfortable, although the Niro’s are on the firm side but have more bolstering to help keep you in place. As with most hybrids, both engines get loud under hard acceleration, but the Niro does a better job keeping out wind and tire noise.
Both hybrids are great around town, but the Prius’ quicker acceleration comes in handy on the highway. It also handles much better, making it more fun to drive.
■ Winner: Toyota Prius
Pricing, value
The Prius’ starting price of $28,545 is a little higher than the Niro’s starting price of $27,915. Both base models come similarly equipped, but for an extra $1,400, you can add all-wheel drive to any Prius trim. The Prius’ top trim, which is priced like the Niro’s, offers optional features at an added cost that the Niro doesn’t provide, including a self-parking system, heated rear seats and a surround-view camera system.
Kia’s five-year/60,000mile basic warranty tops Toyota’s three-year/36,000mile warranty. However, Toyota offers two years or 25,000 miles of free scheduled maintenance.
■ Winner: Tie
Edmunds says: The Toyota Prius and Kia Niro are both highly rated hybrids by Edmunds.
But as with any comparison, there’s a winner. The Toyota Prius gets the victory here thanks to its superior power, fuel efficiency and available all-wheel drive.