Twitter’s verification fee draws objections

Deadline to keep blue check mark Saturday

William Shatner, Monica Lewinsky and other prolific Twitter commentators — some household names, others little-known journalists — could soon be losing the blue check marks that helped verify their identity on the social media platform.

They could get the marks back by paying up to $11 a month. But some longtime users, including 92-yearold Star Trek legend Shatner, have balked at buying the premium service championed by Twitter’s billionaire owner and chief executive Elon Musk.

After months of delay, Musk is gleefully promising that Saturday is the deadline for celebrities, journalists and others who’d been verified for free to pony up or lose their legacy status.

After buying Twitter for $44 billion in October, Musk has been trying to boost the struggling platform’s revenue by pushing more people to pay for a premium subscription. But his move also reflects his assertion that the blue verification marks have become an undeserved or “corrupt” status symbol for elite personalities and news reporters.

Along with verifying celebrities, one of Twitter’s main reasons to mark profiles with a free blue check mark starting about 14 years ago was to verify politicians, activists and people who suddenly find themselves in the news, as well as little-known journalists at small publications around the globe, as an extra tool to curb misinformation coming from accounts that are impersonating people.

Lewinsky tweeted a screenshot Sunday of all the people impersonating her, including at least one who appears to have paid for a blue check mark.

Shatner, known for his irreverent humor, also tagged Musk with a complaint about the promised changes.

“I’ve been here for 15 years giving my (clock emoji) & witty thoughts all for bupkis,” he wrote. “Now you’re telling me that I have to pay for something you gave me for free?”

Musk responded that there shouldn’t be a different standard for celebrities. “It’s more about treating everyone equally,” Musk tweeted.

But while “the attention is reasonably on celebrities because of our culture,” the bigger concern for open government advocate Alex Howard, director of the Digital Democracy Project, is that impersonators could more easily spread rumors and conspiracies that could move markets or harm democracies around the world.

“The reason verification exists on this platform was not simply to designate people as notable or authorities, but to prevent impersonation,” Howard said.