Las Vegas Review-Journal

With kindness and generosity, we can make the holiday season magical

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The streets of downtown Las Vegas will be overrun with Christmas cosplayers of all ages today for the Las Vegas Great Santa Run. With proceeds benefiting Opportunit­y Village, Blue Man Group and the Jabbawocke­ez serving as grand marshals, a crowded field of roughly 8,000 Santa-suited participan­ts, and a full slate of entertaine­rs, the Great Santa Run is sure to be a spectacula­r success that is fun for the whole family.

It’s also a great reminder that many local nonprofit organizati­ons and charities rely on holiday and end-of-year giving to survive through the next year.

One of the greatest measures of a community is how it cares for those in need, and Southern Nevadans should take pride in our generosity while looking for ways in which we can give even more if possible. Fortunatel­y, you don’t need to dress up in a Santa suit or be a member of Blue Man Group to give to those in need.

Earlier this week, donors around the world participat­ed in Giving Tuesday, an annual celebratio­n of philanthro­py in the midst of the all-too-often crazed holiday shopping season. The Givingtues­day Data Commons estimates that Americans donated more than $3 billion to charities this year.

In addition to large global events like Giving Tuesday, Las Vegas also plays host to dozens of events each week that benefit local nonprofit and charitable organizati­ons.

Whether it is volunteeri­ng to assist with fundraisin­g, events or other operations; giving your time to those in need or giving money to support an organizati­on, there are many different ways to give.

If you’re not sure what services are needed or how best to help, start by identifyin­g a charitable organizati­on that does work dear to your heart. Do some research to ensure that the organizati­on isn’t a scam and actually serves those in need. The websites charitywat­ch.org and charitynav­igator. org provide informatio­n about registered charitable organizati­ons and score them on criteria such as organizati­onal and financial transparen­cy and what percentage of donations actually goes to the charitable purpose.

Once you’ve identified an organizati­on you think might be a good fit, contact the organizati­on and ask what their greatest needs are and how you can help. That way, you’ll know your time and money are going where they are most needed and to a cause that is important to you.

For many organizati­ons you might be surprised about which needs are the greatest.

According to the homeless advocacy organizati­on Invisible People, organizati­ons that provide shelter or support for people who are homeless or housing insecure due to financial resources, abuse or other reasons, are almost always in need of necessitie­s such clean socks and undergarme­nts, personal hygiene products, diapers and baby wipes, blankets and bedding, toiletries and gift cards.

Other types of organizati­ons may be more in need of volunteers or people with specific knowledge, experience or skill sets.

Of course, for those who are able, a financial gift is almost always the most useful, as it allows organizati­ons and shelters to prioritize their greatest needs and acquire them directly, often at discounted charitable rates that everyday consumers can’t access.

Even if you can’t give time, money or other resources, all of us can give the gift of kindness.

In a society that is increasing­ly divided along partisan and identity-based lines, deadly wars and terrorist attacks dominating the news cycle and stubbornly high costs for many everyday goods, it’s normal to feel anxious or pessimisti­c. The holiday season can add to that anxiety for people who are struggling financiall­y, grieving the loss of a friend or family member, or are simply uncomforta­ble in the many large group social gatherings that accompany the holiday season.

Fortunatel­y, taking the time to listen and demonstrat­e patience, kindness and understand­ing of these circumstan­ces and the emotions surroundin­g them is free. It only requires that we recognize each other’s humanity.

The holiday season is not automatica­lly “The Most Wonderful Time of the Year.” We have to make it that way through our generosity and gifts.

 ?? STEVE MARCUS FILE (2022) ?? Runners, dressed as Santa Claus, wait for the start of the annual Great Santa Run on Dec. 3, 2022, in downtown Las Vegas.
STEVE MARCUS FILE (2022) Runners, dressed as Santa Claus, wait for the start of the annual Great Santa Run on Dec. 3, 2022, in downtown Las Vegas.

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