Purpose is at the Heart of Taste of the NFL to Help End Student Hunger

Taste of the NFL, presented by Frito-lay, Quaker, and the Pepsico Foundation, will take center stage during Super Bowl LVIII Weekend. Scheduled for February 10, 2024, from 3 p.m. to 7 p.m. PST at the Keep Memory Alive event center in Las Vegas, the Super Bowl’s largest purpose-driven culinary and gridiron event will deliver an extraordinary blend of cuisine and culture, with net proceeds benefiting national nonprofit GENYOUTH’S commitment to tackle youth hunger and food insecurity. Founded in 1992 by Wayne Kostroski, Taste of the NFL has for 33 years been raising awareness and generating funds to fight hunger and food insecurity in Super Bowl host cities and NFL Club markets by teaming up with the country’s top chefs and NFL’S greatest players. Working in partnership with the Las Vegas Super Bowl LVIII Host Committee, and in alignment with its companion initiative Super School Meals in Nevada, Taste of the NFL will leave a lasting legacy of community impact across the state and the nation and will make a difference the health and wellness of children for years to come. “GENYOUTH is an invaluable partner of the Las Vegas Super Bowl LVIII Host Committee as we have a shared mission of driving lasting social and economic impact across local communities,” said Sam Joffray, President & Chief Executive Officer of the Las Vegas Super Bowl LVIII Host Committee. “We are proud to see GENYOUTH’S Super School Meals initiative culminate with the annual Taste of the NFL culinary event – both of which are raising critical funds to end student hunger in Nevada schools.” “One in 8 U.S. children live in food insecurity and 30 million children rely on school meals, which include milk, fruit, vegetables, whole grain and lean protein, for a substantial portion of their daily nutrition. School nutrition programs foster nutrition equity for students,” said Ann Marie Krautheim, M.A., R.D., L.D., CEO of GENYOUTH. “Through the support of our founding partners America’s Dairy Farmers and the NFL, as well as purpose-minded partners who fund Taste of the NFL, Super School Meals, and other GENYOUTH programs, we are working to ensure all children are nourished and active to be their best selves. We thank all of our partners for helping us ensure that the only hunger a child experiences is the hunger to learn.”