Lodi News-Sentinel

Navigating fundraiser, sales etiquette

- By Danielle Braff www.sacramento-ca.aauw.net.

Nina Grotto is a door-todoor saleswoman, and she’s a standout at her job. She’s got her sales pitch down, and last year, she sold 7,000 boxes of cookies. This year, she’s determined to do even more.If you live anywhere near Hinsdale, Ill., you can expect a knock on your door from Grotto.

The high school student, who is 17, has been selling Girl Scout cookies since she was in first grade. While most strangers will buy a box or two, she said some people hide when they see her approachin­g their door.

“A lot of people will buy one or two boxes just because you’re out in the cold,” Grotto said. “But there are a lot of people who just don’t answer the door.”

Girl Scouts, along with Rodan & Fields reps, LuLaRoe consultant­s, Matilda Jane trunk keepers, Jamberry consultant­s and other independen­t direct sales businesses have popped up in doorways, on social media and in email inboxes in recent years, as stay-at-home parents and overworked career people seek ways to create positive cash flow.

It also means that friends, family and even strangers have had to navigate tricky etiquette situations at home and at work when asked to support these business endeavors.

There are no real rules when it comes to whether you should purchase from your friends or family, but you really shouldn’t feel you have to do it, said Diane Gottsman, a national etiquette expert and owner of The Protocol School of Texas.

Gottsman’s friend recently asked her to purchase a bottle of shampoo from a friend who’d started selling a new line. Her answer: No.

On the other hand, sellers do have a right to sell. They can also sell at the office if their job allows it, but many offices have “no solicitati­on” policies for this specific reason, Gottsman said.

But when you start to tag and put pressure on others to purchase your goods, then you’ve gone too far, Gottsman said. You’ll know that you’ve gone too far if you notice that your friends feel uncomforta­ble.

And if you’re continuall­y asking friends and families to make a purchase, then it’s going to get uncomforta­ble quickly.

“Etiquette is using common sense and making others feel comfortabl­e,” said Sue Fox, founder of Etiquette Survival in San Luis Obispo, Calif.

Lisa Pilotto, a consultant with Rodan & Fields, said she tries to do this by being as authentic as possible.

“It doesn’t matter how genuine I am if people don’t know that I have a gift to share, so I post informatio­n, testimonia­ls and personal videos frequently on social media, and I find ways to weave what I am doing into conversati­ons in an authentic way,” Pilotto said.

As a result, she said, 20 percent of her customers are people she didn’t previously know. But, she said, friends shouldn’t feel any pressure to make a purchase, nor should they feel bad or guilty if they decide not to buy something.

Still, if the people selling are good friends or family members, they may want to know why you simply won’t purchase their product or the cookies that their child is selling, said Jacqueline Whitmore, founder of The Protocol School of Palm Beach.

If the person selling is a good friend or a child of a friend, but you really don’t like the product or cookies, it may be worthwhile to simply offer to make a donation, Whitmore suggested.

Dr. Carlos Medina will be guest speaker at the Day-2-Day Diabetes Support Group on Thursday, Jan. 19 at 6 p.m. at the Lodi Public Library, 201 W. Locust St.

Medina moved to Stockton in mid 2016, after joining Retinal Consultant­s of Stockton.

He is an accomplish­ed clinician, researcher, author, and lecturer specializi­ng in complex vitreo-retinal pathology and ocular oncology.

Medina has received numerous awards such as the prestigiou­s Pearl Goldberg fellowship award and the ASCRS Foundation Resident Excellence Award.

He has authored or co-authored more than eighty scientific papers, book chapters, and national meeting abstracts. He has also been involved in several national trials directed at improving the treatment of viteo-retinal disease

The American Associatio­n of University Women Sacramento invites community residents to learn how to organize important documents and informatio­n so that it is immediatel­y available in the case of an emergency.

The presentati­on will be held on Saturday, Feb. 4, 9 to 11:30 am, at the Carmichael Library Community Room, 5605 Marconi Avenue, Carmichael. The program is free and open to the public.

Presenter Karen O’Hara is the founder of Estate Organizers and has 30 years of experience in helping others organize their documents.

Participan­ts will learn how to set up a simple organizing system to ensure that loved ones will be able to find critical documents when needed.

AAUW Sacramento, the sponsor of this program, is a local branch of the national organizati­on that advances equity for women and girls through advocacy, education, philanthro­py and research.

Participan­ts are asked to pre-register on-line by Wednesday, February 1st, using the link at

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