Lodi Health looks to the future
Local hospital announces name change at 65th anniversary celebration
Lodi Health will soon be Adventist Health Lodi Memorial Hospital, CEO Daniel Wilcott announced on Monday during the hospital’s 65th anniversary celebration commemorating the hospital’s past and celebrating its future.
According to Janelle Meyers, director of marketing and public relations, Lodi Memorial joined the Adventist Health System 18 months ago so that it could associate itself with a system of care and better promote the hospital as a vibrant, energetic and inspirational organization.
“If you look at research, about 70 percent of consumers prefer health care from a system, so it’s important that we identify with a system because they feel with a system they’re getting better care and that it’s easier to go from hospital to hospital or clinic to clinic,” Meyers said.
The hospital is in the process of legally changing its name, a process Meyers said officials hope to be finished with by late summer or early fall.
Meyers said that Adventist values emphasize health and wellness — physically, mentally and spiritually — noting that many Adventists are drawn to the health care profession. Adventist Health is more than 100 years old and consists of 21 hospitals across four states with 23,000 employees.
And now, Lodi Memorial is part of that, Meyers said.
During the ceremony, Wilcott informed hospital employees that with the name change there is a new vision, mission brand and values for the hospital.
Wilcott said the new mission is to inspire health, wholeness and hope.
“It’s about who you are in our community,” he said to hospital employees.
Wilcott said the new vision for the hospital is to promote and foster healthy communities, make health care more affordable and to enhance the patient experience.
“Our vision says ‘what do we want to accomplish in our community? What do we see in our future?’” Wilcott said.
The core values of the Adventist Health are respect, integrity, compassion and excellence, Wilcott said.
“Our values describe the kind of the rules we’ll be playing by. How do you know whether or not you’re fitting into our culture and whether or not we match up with this organization? I think when you look at this list of core values, you can say that’s the kind of organization I really want to work for,” he told the hospital employees. “I believe we can count on each other to hold each other accountable to create an environment where we see these core values.”
Wilcott also told employees that in an effort to revamp the branding, the hospital would be getting a new logo featuring bright vibrant colors with a stream of blue light for inspiration, a spark to encourage people to contribute to their community and a cross encouraging spirituality throughout the community.
In addition to the new logo, the hospital also has a new tag line: “together inspired.”
Meyers informed employees there would also be a new ad campaign along with new signage and employee badges.
“We have a lot of work to do to change ourselves visually to represent ourselves with this new logo and to represent us as a member of this system,” Meyers said before informing
employees that the new mission, vision and values were effective immediately.
After the announcement and a brief overview of the hospital’s history, employees where treated to free Adventist Health souvenirs and refreshments.