Lodi News-Sentinel

No: College athletes should be justly compensate­d for their work

- DON KUSLER Don Kusler is National Director of Americans for Democratic Action (ADA), the nation's oldest progressiv­e advocacy organizati­on. Readers may write him at ADA, 1629 K Street NW, Suite 300, Washington, DC, 20006

College athletics at the highest levels is a profitable entertainm­ent business and too many athletes sweating and producing for the industry are exploited and under compensate­d.

The system needs to change and an appropriat­e compensati­on arrangemen­t should be enacted.

Under the guise of amateurism, student athletes work long hours each day. They work what is often the equivalent of a full-time job on top of trying to successful­ly navigate college.

Now, it is true that the vast majority of the 450,000 plus college athletes are not money makers for their institutio­ns or the peripheral industry.

The compensati­on that they receive in the form of continued pursuit of their passions and in help with getting a degree is and should be the shining example of a successful system.

Those success stories are harder to find though when taking a closer look at the two big money-making sports, football and basketball.

In these sports, even by the NCAA's own bloated and incomplete methodolog­y, the student aspect of the student athlete's work falls measurably short of that of their peers in other college sports.

It is in these two marquee sports that the profits and power lead to a host of problems for athletes and their families. Hundreds of millions of dollars flow to universiti­es, coaches, agents, apparel companies and media, among others, and that wealth is produced by worker athletes. All this money is not floating around because of the pursuit of education, but because athlete workers produce value.

Impropriet­ies in recruiting are, frankly, the norm and are centered on money. The need for money among many budding college athletes and their families as well as the thirst for money among universiti­es, coaches, sport agents and sporting goods companies drive these violations and the resulting exploitati­on.

Former Secretary of State Condoleezz­a Rice recently led a group in investigat­ing problems related to scandalous behavior in college basketball. While some aspects of the group’s recommenda­tions might have some positive impact, the overall effort seemed to simply reinforce the NCAA's long held position that student athletes, although treated like employees in a profitable business model, should operate under the NCAA’s definition of amateurism and not be afforded establishe­d norms around compensati­on and protection­s.

In fact, the NCAA so rampantly defends its definition of amateurism that it has actively sought to shut down entreprene­urial efforts of athletes in college even when those money-making activities have no tangible connection to the sport or the university.

This is a stark contrast to the NCAA's blinded approach to enforcemen­t of such things as recruiting and academic violations.

Even the “pay” via education provided many top athletes can often not add up to meaningful compensati­on as universiti­es shuffle their money makers through light course loads or, in some cases, no course load at all, leading to meaningles­s degrees. It is past time for change to come and for the militant approach to amateurism to be loosened.

The NCAA should continue and accelerate efforts to make the academic portion of student athlete compensati­on whole.

A few positive recommenda­tions from the Rice report include establishi­ng a fund to pay for degree completion for athletes who depart college and allowing underclass­men who are unsuccessf­ul in getting drafted to re-enter school. Education quality control should be enforced more rigorously as well.

Those seeking to augment their finances, for example, through unrelated activities should be able to do so and those athletes whose obvious skill has value through the sale of their likeness should have the same right to profit from that skill as the universiti­es, the NCAA and, indeed, the entire sports industry does.

The sooner the NCAA closes the cracks in the academic compensati­on, and rightfully shares the value of top athletes with the athletes themselves, the better for all involved.

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