Wine & Roses to host wine symposium

The third annual Lodi Vineyard and Wine Economics Symposium will be held Thursday, June 28 at the Wine & Roses conference center in Lodi.

The event was created in 2016 to address the economic and financial aspects of the wine business in Lodi and other local wine-producing regions.

The full-day conference will include the results of the 2018 Lodi Vineyard and Wine Survey as well as topics presented by wine and grape growing industry leaders including:

• Economic trends driving the Lodi ag region by wine and winery, by consultant Brad Alderson.

• How wines from Lodi and surrounding regions thrive in the broad market, by Nielsen Research’s Brian Lechner.

• The importance of Lodi wines in retail channels and opportunities for growth, by Curtis Mann of Raley’s Family of Fine Stores

• Premiumization pros building local high-end brands.

• The Lodi-Delta grape and bulk wine report by Erica Moyer and Marc Cuneo of Turrentine Grape Brokerage

• How wine grape growers thrive, by Jeff Bitter of Allied Grape Growers and Rodney Schatz of Peltier.

Breakfast, lunch and a post-event wine tasting are complimentary for registered attendees. For the complete program, visit LodiWineSymposium.com.

Registration is now open at LodiWineSymposium.com.

On Wednesday, June 27, a VIP kickoff dinner will be held beginning with a reception at the home of John Ledbetter. Tickets for the dinner, available only to registered attendees of the Lodi Vineyard and Wine Economics Symposium, are limited.

The Lodi Vineyard and Wine Economics Symposium Advisory Board members include: Brad Alderson, Wine and Winery Consultant; Amy Blagg, Lodi District Grape Growers Association; Stephanie Bolton, Lodi Winegrape Commission; Bruce Fry, Mohr-Fry Ranches; Craig Ledbetter, Vino Farms; Clifford Ohmart, SureHarvest; Galen Schmiedt, Wilbur-Ellis and Lodi Winegrape Commission Chair; Stuart Spencer, Lodi Winegrape Commission and Ken Wilson, Wilson Farms.