Lodi News-Sentinel

Ayoob, Collins to attempt new paper airplane mark

- By Danny Schmidt

Nerves were never a problem during Joe Ayoob’s athletic career.

Whether he was starring in one of his three sports at Terra Linda High or standing under center at Cal, regardless of the game’s magnitude, Ayoob remained cool.

But when he steps up to toss a paper airplane, with a world record at stake, “there are butterflie­s,” he admits.

Ayoob, a San Rafael native and resident, will look to calm the butterflie­s on Friday when he and paper airplane architect John Collins, a Sausalito resident, attempt to break their own paper airplane throwing record of 226 feet, 10 inches, which they set in February 2012.

The duo will attempt the feat at around 9 a.m. at the Pomeroy Sport Centre in Fort St John, British Columbia, Canada. Ayoob said the event will be streamed online by Orbitz, Wire and Sports Illustrate­d.

Collins, who folds the planes, and Ayoob, who uses his quarterbac­k arm to throw them, have 10 official tosses to break the record. Depending on the conditions in the complex, Ayoob said, the entire attempt could last up to two hours.

“There’s a strong possibilit­y it doesn’t happen,” Ayoob said. “We’re confident, but there are realistic expectatio­ns as well.”

Practicing for their first crack at the Guinness World Records in 2012, Ayoob and Collins — an author of multiple books about paper airplanes — recall throwing one plane 240 feet.

Ayoob, 33, who works for Anchor Brewing Company in San Francisco, played indoor pro football after his time at Cal.

“With the paper airplane, since it’s not all under my control, I do get nervous,” Ayoob said. “Even though John designs the planes, you know it’s up to you to get the distance. There’s quite a bit of pressure on my right arm.

“My shoulder isn’t quite what it used to be, so there’s a little bit more maintenanc­e that I have to do to be ready, but once we throw the first plane and get into the process, the nerves will go away.”

Travis Tobin turned to his 8-year-old son, Gus, as they sat in Section 106 of Target Field last week and asked: “Is this boring?”

Gus, wearing a Twins hat and T-shirt, shook his head “no.” He chewed on his glove and followed the action attentivel­y, even as minutes passed between balls in play. His mother, Erin, noted the interest he gained after watching the movie “Sandlot.”

Gus’ sister, Anna, 4, had another opinion. She was draped across her dad’s leg, desperatel­y needing something to distract her from the 90-degree heat.

“She’ll probably asleep,” Erin said.

This is the challenge baseball has in 2018: to get more kids like Anna — not to mention millennial­s — hooked into the game like Gus. A television screen isn’t the only screen in a household demanding attention.

There are computer screens, smartphone screens, tablet screens. Then there are so many applicatio­ns within those screens — Netflix, Instagram, Twitter, Snapchat, Facebook — fighting for that time.

Baseball’s summer monopoly ended long ago. If it expects to thrive into the future, it must keep courting youth and convincing them the sport is great entertainm­ent. Will improving pace of play help? Getting more balls in play and fewer strikeouts?

“There’s got to be more to it than that,” Twins President Dave St. Peter said.

Reading the numbers

fall

St. Peter isn’t afraid to say that he, the president of a baseball team, can’t make it through a whole game without doing something else.

“And I don’t apologize for that,” St. Peter said. “I have my phone and I can see if something is going on, I can go back.”

But St. Peter is also quick to say baseball is not unique in that way.

“I hope baseball is not held to some higher standard ...” he said. “Because I think people do that with other sports as well.”

The challenge is getting fans, especially young people, to tune in at all.

The Tobins drove seven hours from Winner, S.D., traveling in part because of their son’s relationsh­ip to the team.

“It’s been nice (for him) to get to know the players,” Erin Tobin said. “That helps.”

Added St. Peter: “I admire what the NBA does as it relates to the marketing of their stars. I think we have room for improvemen­t not just as an organizati­on but as an industry.”

For instance, baseball’s reigning MVPs, Giancarlo Stanton and Jose Altuve, have a combined 541,000 followers on Twitter, and superstar Mike Trout has 2.5 million.

James Harden, the NBA’s MVP, has 5.85 million Twitter followers, and nobody in baseball comes close to LeBron James’ 41.1 million.

Across the industry, MLB is losing interest with younger fans, even if the sport isn’t in a state of crisis.

According to Nielsen Scarboroug­h research from 201617, baseball is still most popular with older demographi­cs, with 32 percent of people ages 50-69 saying they are “very” or “somewhat” interested in baseball. That number drops to 25 percent for those 21-34 and 23 percent for ages 18-20.

Baseball still is the secondmost-popular sport behind the NFL when taking those metrics into account, but it is losing ground with younger fans compared to older age groups. The NBA is gaining ground on baseball, especially in the youngest demographi­cs.

Where baseball sees glimmers of hope is in its participat­ion numbers. According to the Sports and Fitness Industry Associatio­n, the number of people playing baseball has increased the past three years, with more than 14.7 million people reporting that they played baseball at least one time during 2016.

This comes even as both Little League and Babe Ruth baseball reported small decreases in participat­ion in recent years.

“One of the challenges baseball has is how unactive it is as a youth participat­ory activity,” said Douglas Hartmann, a sociology professor at the University of Minnesota. “Most of the parents, they don’t care that much about any particular sport. They want the kid running around, getting exercise.”

There’s also pressure for kids to specialize in one sport at a younger age. That’s one reason why participat­ion in baseball shrinks from about 4.5 million between the ages of 6-12 to 2.5 million from 1317.

Still, the Sports and Fitness Industry numbers matter a lot to MLB Commission­er Rob Manfred, who says they prove baseball is on firm footing.

“The single biggest determinan­t of whether somebody is going to be a fan as an adult is what they play as a kid,” Manfred told the Star Tribune. “We do feel like the participat­ion numbers give us a real bedrock in terms of growing the game.”

Hooking them

The Roseville, Minn., “C League” features baseball players ages 7-9, with the teams named after major league franchises.

The Astros, for example, have the bright orange jerseys and Houston’s signature star on the cap. Coach Mike Breen said most of the players, including his son, wear the uniforms proudly even if they know very little about the defending World Series champs.

“Here you have the Astros, the best team in baseball, and my kid likes baseball and plays it, but he couldn’t tell you where Carlos Correa plays or who Jose Altuve is,” Breen said.

Breen said issues such as pace of play and a record-setting number of strikeouts might have an effect on kids’ love of baseball, but it hasn’t scared away his own son from watching. Like St. Peter, he said one big issue is marketing of the players.

“If (baseball) is on TV he’ll sit down and watch it with me and be very engrossed in it,” Breen said. “Once they’re there, they’re invested in it. It’s not something they’ll kind of watch first and leave.”

Another challenge for MLB is permeating all the devices and screens younger audiences have at their disposal. A kid might not search for baseball on the TV remote. So baseball has made a concerted effort to reach different platforms, including broadcasti­ng a game per week on Facebook.

“I’m not sure there is any media content that is strong enough to draw — pick an age group — 21-and-under audience to network television,” Manfred said. “That’s

But baseball would like consumers to have the same relationsh­ip to its game as they do to other sports. Sports are a communal experience. People watch games and comment online with friends and strangers alike.

Manfred said stadiums have focused on creating more social spaces for fans to congregate and experience the game atmosphere without being glued to their seats for nine innings. This includes Target Field, which just opened its Bat and Barrel club in right field.

“It’s not about hanging on every pitch,” St. Peter said. “It’s about being a part of the crowd.”

The Twins are employing a technology known as Fancam to get data on the ages of people coming to Target Field. The technology scans the crowd and can tell by looking at a person’s face how old he or she is. It doesn’t use the technology to figure out who people are, just their ages.

In an encouragin­g sign for the Twins and MLB, 63 percent of attendees at Target Field are 40 or younger — and the Twins have only had a slight dip in total attendance compared to the rest of the league. As a whole, MLB is on pace to have its lowest attendance mark since 2003. Perhaps it’s no coincidenc­e this is also the year when five teams are tracking toward losing at least 95 games. The Orioles, on pace for 117 losses, started a new promotion this year, in which each adult who buys an upper-deck ticket gets two free tickets for children 9 and under. Still, attendance in Baltimore has plunged by 7,500 fans per game.

The Kings have another familiar face moving up the staff ranks.

Bobby Jackson was named an assistant player developmen­t coach Thursday. According to James Ham of NBC Sports California, he replaces Jenny Boucek, who took a position with the Dallas Mavericks.

While Jackson’s title is new, his time with the Kings is not.

He’s been with the team the last three seasons as a collegiate scout and has also served as a regional scout and player developmen­t coach for the Kings (2010-12) and Minnesota Timberwolv­es (2013). He also served as a Kings analyst for Comcast SportsNet California, now known as NBC Sports California.

As a player, in his first five seasons with the team (200005), he mostly came off the bench and averaged 11.4 points, 3.3 rebounds and 2.3 assists. In 2002-03, he was named the NBA Sixth Man of the Year with career highs in scoring (15.2) and rebounding (3.7) to go with 3.1 assists and 1.5 steals in 59 games. He also played for the Kings in 2008-09, his final season in the league.

Overall, he spent 12 seasons in the NBA with six teams. He was drafted by the Denver Nuggets with the 23rd overall pick in the 1997 draft and made the All-Rookie second team. He also played for the Timberwolv­es, Memphis Grizzlies, New Orleans/Oklahoma City Hornets and Houston Rockets.

 ?? LUIS SINCO/TRIBUNE NEWS SERVICE ?? Young fans wait to snag souvenir balls during batting practice before the start of Game 1 of the World Series between the Los Angeles Dodgers and the Houston Astros in Los Angeles on Oct. 24, 2017.
LUIS SINCO/TRIBUNE NEWS SERVICE Young fans wait to snag souvenir balls during batting practice before the start of Game 1 of the World Series between the Los Angeles Dodgers and the Houston Astros in Los Angeles on Oct. 24, 2017.

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