Coffee franchise brews up warm Lodi welcome
After months of anticipation the grand opening of the Dutch Bros. in Lodi is set for Nov. 30 with a soft opening at midnight on the morning of Black Friday.
The group hit the ground running serving coffee, and other caffeinated beverages, to Black Friday shoppers.
“It is the busiest shopping day of the year, so it made sense to do a soft opening and serve shoppers drinks,” said franchise owner Kyle Garrett.
Garrett, who owns the Lodi franchise, is an Oregon native who began working with Dutch Bros. as a barista when he was 16.
He then became a corporate trainer, and began his career moving up through the company, and now owns the Dutch Bros. locations from West Sacramento, all the way down to Lodi.
The Lodi Dutch Bros. will have a 24hour drive through; its sit down café is open from 6 a.m. to 11 p.m.
The location near the Wal-Mart Super center and Highway 12 were motivating factors for Garrett to select the location on W. Kettleman Lane. The coffee shop offers a relaxing atmosphere for all to experience and enjoy.
“Our intention is to bring a very positive and safe environment for young people to go and have an outlet, rather than get into trouble or do something reckless,” said Garrett.
Dutch Bros. is believed to be the largest privately owned drive-through coffee company, with over 290 locations across seven states, which are all franchise owned establishments. As the coffee company continues to gain momentum, it strives to keep its core values, which emphasize its commitment to its communities and giving back. The company named its philanthropy “spreading the Dutch Luv.”
“We are a community driven company, because when we open a location somewhere, we become part of that community family,” said Garrett.
The company hosts many fundraisers, one of which is its annual Bucks for fundraiser, that takes place on Sept. 29, National Coffee Day, in which its proceeds are then donated to a local child-based nonprofit.
They also put on Love day, which is centered on food insecurity, and donating to local food banks.
“Our aim is always to go above and beyond as a coffee shop. We learn who our customers are, and we offer something for everyone to enjoy, from kids and hot chocolate, to teens and their energy drink or milkshake fixes, or adults just looking for a classic cup of coffee or latte,” Garrett said.
The electricity buzzing behind the coffee shop is apparent on its social media pages. It has shared the process in opening its location in Lodi. As it continues to update its followers, it encourages those that follow it to pay extra-special attention to its posts in the next few days, before its official grand opening on the Nov. 30.
‘’The convenience of social media allows us to be more accessible to our customers and communicate what we are doing, and we can show people what happens behind the scenes, and give live updates to what we are promoting,” Garrett said.
According to Garrett, it has a surprise lined up for its online Dutch Bros. family that can be found on tits Facebook, instagram, and Twitter accounts at