Lodi News-Sentinel

Facebook plans to remove misleading Trump census ads

- By Sarah D. Wire

WASHINGTON — Facebook will remove more than 1,000 Trump campaign ads directing people to fill out an online form titled “Official 2020 Congressio­nal District Census,” after Democrats criticized them as misleading.

For weeks, the Republican National Committee has sent people across the country mailers designed to look like official census forms, including a lengthy questionna­ire on bluetinted paper similar to the type used by the real census. The Facebook ads placed by President Donald Trump’s campaign direct people to an online version and asks for a donation.

“There are policies in place to prevent confusion around the official U.S. census, and this is an example of those being enforced,” said Facebook representa­tive Kevin McAlister.

The official start of the 2020 census is less than a week away, and for the first time people will be able to participat­e online.

At a news conference Thursday before Facebook announced its decision, House Speaker Nancy Pelosi, D-San Francisco, accused the social media giant of putting profits above truth and an accurate census count.

“This is, on the part of Facebook, a robust, unacceptab­le interferen­ce in the census,” said Pelosi, who called the ads “an absolute lie” meant to confuse people.

Hours later, Facebook announced it would remove the ads.

Facebook said in December it would remove all intentiona­lly inaccurate posts about the U.S. census, saying its new policy “bans misleading informatio­n about when and how to participat­e in the census and the consequenc­es of participat­ing.”

The policy also bans ads that “portray census participat­ion as useless or meaningles­s or advise people not to participat­e in the census,” even if they come from political figures, which are normally exempt from ad fact-checking.

The Trump campaign dismissed questions about the mailers recently by saying they are clearly labeled as coming from the Republican Party.

Data collected in the every-10-year count of the country’s population is used to determine the size of congressio­nal and legislativ­e districts, and determines how and where trillions of dollars in federal funds are spent on programs like Medicare and reduced-price school lunches. An inaccurate count can lead to less political representa­tion in Congress, or a state or city not getting enough funds to meet the needs of the population­s they actually have.

Also Thursday, the House Oversight and Reform Committee demanded in a letter that the Republican National Committee stop sending mailers or distributi­ng informatio­n on social media or by text message that appears in any way to be official census documents.

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