TikTok’s #RamadanVibes features shows, challenges for the holy month

DUBAI — TikTok is celebrating Ramadan this month by engaging its Muslim community in the Middle East, North Africa and beyond, featuring key Ramadan traditions, from Fawazeer, soaps, dramas and recipes under the hashtag #RamadanVibes.

“Last year, we saw people embrace the spirit of Ramadan on TikTok and come together virtually to celebrate key traditions. As our community couldn’t gather with their families and friends in line with the COVID-19 restrictions, TikTok truly became the platform where Ramadan traditions lived on,” said Rami Zeidan, head of video and creative at TikTok. “This year, we are building on those traditions to offer our creators a space for celebration, gratitude and entertainment.”

TIkTok’s Ramadan offerings include live events, activities and inapp challenges including:

• #GuessTheDish: Through an interactive trivia quiz, users can guess the name of Ramadan dishes in under 3 seconds based on the key ingredients. The #GuessTheDish challenge has received over 50 million views to date, with submissions from the likes of Chef Shaheen and Walid Yari.

• #RamadanCheck: Creators can share their daily Ramadan routines using this hashtag. The challenge has received over 188.7 million views to date, including a submission from Rand Majali.

• #RamadanMubarak: With 2.5 billion views to date, #RamadanMubarak features Egyptian singer and actor Yousra, and the TikTok community, sharing wishes of good health and wealth to users.

• #RamadanStyle: Creators on TikTok can show off their Ramadan outfits under this hashtag. Fashion icon Nirvana Abdul has already shared her own looks this Ramadan.

• #Ramadan_Preps: TikTok users share videos about how they prepare for Ramadan. The challenge has reached over 358 million views to date, with submissions from Ahmed Aziz and Rania Ali.

Live shows on TikTok include:

• #CookWithTheStars: TikTok will produce a series of cooking episodes to be aired on April 21, 24, 28, and May 1 at 4 p.m. Saudi Arabia Standard Time (SAST) with popular regional celebrities, including Amir Karara, Hend Sabry, Nelly Karim, and Hana Shiha.