Is mu­sic mogul/brand mas­ter Rus­sell Sim­mons Hol­ly­wood’s coolest life­style guru?

Rus­sell Sim­mons is a man on a mis­sion. An east­ern mis­sion. When the 59-yearold hip-hop mogul-turne­den­light­ened yogi is asked if he has ever been to In­dia, the re­sponse is curt: “You don’t need to go to In­dia to med­i­tate… You just close your eyes.” In fact, one needn’t travel be­yond West Hol­ly­wood, where Sim­mons’s spank­ing new yoga stu­dio-cum-cloth­ing bou­tique, Tantris, seeks the en­light­ened An­ge­leno who is more in­ter­ested in a higher truth than a run-ofthe-LA-mill “yoga butt.”

“We are not ‘power yoga’!” Sim­mons, a ded­i­cated ve­gan, in­sists be­tween fork­fuls of spaghetti with “ex­tra-ex­tra” spinach (“hold the lob­ster”) dur­ing lunch at pri­vate club Soho House West Hol­ly­wood, which shares the same build­ing as the mas­ter’s 8,000-square-foot stu­dio. “I do yoga ev­ery day for at least an hour… It’s de­vo­tional yoga, not just a work­out. Life’s goal is yoga.”

Back in the stu­dio, Sim­mons, dressed in a preppy but­ton-down shirt, sweater, his trade­mark cap, and prayer beads, demon­strates some stretches that would chal­lenge kids half his age and brags that his ve­gan/yoga life­style has brought him in­creased wealth, hap­pi­ness, and good health. “I haven’t had a cold in seven years. You can’t get sick if you don’t eat meat and dairy.”

It’s hard to ar­gue with a mul­ti­mil­lion­aire mul­ti­hy­phen­ate who seems oddly cen­tered amidst the swirl of con­stant phone calls, text mes­sages, and In­staS­nap mo­ments dur­ing the course of the af­ter­noon. That’s not to say that Sim­mons is com­pla­cent. He’s still look­ing for yoga teach­ers who meet his strict re­quire­ments (“I quiz them on the ‘Yoga Su­tras of Patan­jali,’ and they must be ve­gan”), and he’s anx­ious to ex­pand his up­scale ac­tivewear/ath­leisure line sold in the first-floor bou­tique (i.e. $108 leg­gings adorned with the Tantris logo) to a men’s line later this year.

Says the most re­cent in a long line of celebri­ties who have trans­formed them­selves into a liv­ing life­style brand: “We’re not do­ing the same old-same old as ev­ery­one else in LA. I want to change yoga… and revo­lu­tion­ize fash­ion.” For Sim­mons, is any mis­sion im­pos­si­ble? Om-az­ing. 9200 Sun­set Blvd., West Hol­ly­wood, 213-894-9200;

Hip hop mas­ter Rus­sell Sim­mons turns the ta­bles with Tantris, his om-az­ing yoga stu­dio and bou­tique in West Hol­ly­wood.

Chakra chic: Rus­sell Sim­mons’s new, In­di­anthemed Tantris stu­dio/ bou­tique on Sun­set in West Hol­ly­wood brings the LA power crowd in for yoga, clothes, blowouts, and a good dose of get-down-and­de­vo­tional dharma. “WE’RE NOT DO­ING THE SAME OLD AS...

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