A “FASH­ION E-STAR” IS BORN

BRI SCHULZ NOT ONLY OUT­FITS WOMEN IN HARDTO-FIND EURO­PEAN DE­SIGN­ERS—SHE TEACHES THEM TO PULL IT OFF.

Los Angeles Confidential - - Contents - BY KATHRYN ROMEYN

Bri Schulz not only out­fits women in hard-to-find de­sign­ers—she teaches them to pull it off.

A few years ago, Laurel Canyon trans­plant Sab­rina “Bri” Schulz, 36, no­ticed the over­whelm­ing sat­u­ra­tion of same­ness in lux­ury fash­ion: “You could go only one place to buy a Go­yard bag,” she says. “Now you can find it in seven.” So the for­mer Bar­neys New York exec took things into her own hands. To stock her twoyear-old e-commerce shop, Bri Hol­loway, Schulz combs Paris Mar­ket Week bian­nu­ally for deluxe de­sign­ers whose orig­i­nal styles fea­ture a spe­cial twist. Think struc­tural hand­bags carved of sus­tain­able wood (Scot­land’s Ro­cio) and so­phis­ti­cated leather leg­gings with lace-up grom­mets (Den­mark’s Ut­zon).

How’s LA’s fash­ion sense? “LA is giv­ing New York a run for its money; women re­ally think through what they’re wear­ing. I wish the men would put more thought into it. At Nobu I’m like, ‘You’re wear­ing that?’ It’s per­plex­ing.” The look for fall? “You’re go­ing to see more pantsuits, due to this last elec­tion: men’s tai­lor­ing in a mod­ern, more sexy way. Pink and red con­tinue to be dom­i­nant. I’m lov­ing capes, and I’m jazzed about hound­stooth.” The lat­est “It” de­signer? “I re­cently dis­cov­ered Peter Petrov, an Aus­trian de­signer. His tai­lor­ing is un­be­liev­able. He’s go­ing to blow up.” What’s next for Bri Hol­loway? “Clients are in­ter­ested in how items can be cu­rated to­gether, so I’m cre­at­ing a series of we­bisodes, tu­to­ri­als, and sto­ries called ‘Style Scout with Bri Hol­loway,’ look­ing at how to put a so­phis­ti­cated twist on macro trends. For ex­am­ple, how do you wear red with­out look­ing like a street­walker? It’s a fine line to walk. It might look great on the run­way, but you don’t want to look ridicu­lous when you show up at Tower Bar for din­ner.” bri­hol­loway.com

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