Well Framed

The effortless, feathered eyebrow takes LA by storm.

Just as accents vary from city to city, the same holds true for eyebrow trends. “Each [region] takes its beauty cues from different places, which makes each look super distinct,” explains Jared Bailey, global brow expert for cosmetics giant Benefit.

And on the West Coast, it’s the feathered brow that’s all the rage. “In LA, styling should look effortless,” says Bailey. “A feathered brow is the simplest way to look effortlessly pulled together, and also hints at a very bohemian vibe.” To pull it off, try Benefit’s Precisely My Brow Pencil ($24) in your true shade to give a base shape, then use the same pencil two shades darker to flick up through the brow toward the hairline. Finish by directing the hair up and out with the brand’s 24-HR Brow Setter ($20,

pictured below), a

setting gel. 8387 W. 3rd St., LA, 323944-0600; benefit cosmetics.com