FLOWER POWER

Los Angeles Confidential - - Style -

Alessan­dro Michele’s touch reaches from fash­ion to fra­grance with an­other strik­ing cre­ation for fall: Gucci Bloom

(100ml for $124), a con­fi­dent and com­plex flo­ral scent that rein­vig­o­rates the house’s sto­ried fra­grance her­itage.

Jas­mine, one of Bloom’s most prom­i­nent notes, is com­ple­mented by rarer aro­mas, like that of the flower of the Ran­goon creeper, which has never be­fore been used in a per­fume. Grown in south­ern In­dia, the blos­som opens at dusk, grad­u­ally deep­en­ing in color from white to pink to a deep red. Gucci Bloom sim­i­larly evolves as you wear it, from an ini­tial flo­ral scent to a more in­tense, earth­ier tone that’s es­pe­cially suited to fall.

The fra­grance is bolder and less del­i­cate than the brand’s other women’s of­fer­ings, like Eau de Gucci (which de­buted in 1993 with its mix of citrus, tuberose, and lily of the val­ley) and Envy (a fresher, grassier fra­grance in­tro­duced in 1997). Bloom is, es­sen­tially, a per­fume for Michele’s mod­ern woman: fem­i­nine and beau­ti­ful but never pre­dictable or shy. (Ap­pro­pri­ately, ac­tress

Dakota John­son, artist Pe­tra Collins, and model Hari Nef are at the cen­ter of Bloom’s ad cam­paign.)

While the com­pany in­tro­duced its first per­fume, Gucci No. 1, in 1974, and has had in­ter­na­tional suc­cess in the arena ever since, it has in­creased its fo­cus on fra­grance over the last decade, un­veil­ing more scents than ever be­fore, like 2009’s clean, youth­ful Flora and, in 2010, the bold Gucci Guilty. But Bloom is the only per­fume with Michele’s thor­ough in­put and im­print. To cre­ate its pow­er­ful flo­ral blend, he worked with revered per­fumer Al­berto Mo­ril­las, whose ré­sumé in­cludes

Calvin Klein’s CK One and Cartier’s Pan­thère de Cartier. The re­sult, like most of Gucci’s of­fer­ings, seems to bridge a gap, ap­peal­ing as much to a so­phis­ti­cated so­cialite who’s been a Gucci fan for decades as it does to a young woman, newer to Gucci, head­ing out for a night on the town.

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