CATCH A RIS­ING STAR

HOW DID TWO HOS­PI­TAL­ITY HONCHOS MAKE CATCH LA THE HOTTEST THING SINCE, WELL, CATCH NYC?

Los Angeles Confidential - - Scene - BY MICHAEL VENTRE

What works in New York doesn’t al­ways work in LA, and vice versa, es­pe­cially when it comes to din­ing out—food, ser­vice, and vibe are of­ten as dis­parate as “Fuhget­taboutit!” and “Have a peace­ful day!” But some­how, Gotham restau­ra­teurs Mark Birn­baum and Eu­gene Remm have achieved epi­curean dé­tente be­tween the East and West Coast via Catch, their WeHo buzz hive sit­u­ated on a rooftop at Mel­rose and San Vi­cente. The brand has been a foodie mag­net in their NYC Meat­pack­ing District lo­ca­tion, as well as in Dubai and Mex­ico’s Playa del Car­men. The LA ver­sion has sim­i­larly busted out big, de­spite some ini­tial con­cerns. “I thought it would have taken us longer to reach all the peo­ple in the city, and that there would have been a much slower buildup,” Remm ex­plains.

“But it was im­me­di­ate.”

Mind-blow­ing seafood is the lure. And while the place has flour­ished via its vi­brant bar scene and a young, celeb-y clien­tele, Catch LA starts with with the ba­sics. “First and fore­most, get the food and ser­vice right,” says Birn­baum. “We’re very con­scious of that. Maybe it’s be­cause we came out of the night­club business, but we weren’t wor­ried about the vibe. We have vibe com­ing out of our eye­balls.”

The part­ners re­cently sold 50 per­cent of their EMM Group to Til­man Fer­titta, so look for ex­pan­sions to other buzzy lo­cales. But for now, LA has a tro­phy-sized Catch. 8715 Mel­rose Ave., West Hol­ly­wood, 323-347-6060; catchrestau­rants.com/catchla

Through the roof!

Part­ners Mark Birn­baum and Eu­gene

Remm pre­side over LA’s in-crowd at their new din­ing hot spot, Catch LA. CLOCK­WISE

FROM BE­LOW: The restau­rant’s pop­u­lar ce­viche, cen­tral bar, and Trap Queen

cock­tail.

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