13 GO­ING ON 30

THE QUIN­TES­SEN­TIAL L.A. EYE­WEAR BRAND FOR THE PEO­PLE CEL­E­BRATES 30 YEARS.

Los Angeles Confidential - - Style - BY CHRISTINA NURSALIM

Back in the ’80s, when fash­ion trends were all about fu­tur­is­tic styles and bold col­ors, Oliver Peo­ples did the un­think­able—it looked to the past, “chal­leng­ing the os­ten­ta­tious eye­wear trends of the era with its de­cid­edly clas­sic aes­thetic,” says cre­ative di­rec­tor Gi­ampiero Tagli­a­ferri. Three decades later, the LA brand’s lat­est blast to the past has re­sulted in a nos­tal­gic yet cel­e­bra­tory 30th an­niver­sary col­lec­tion, which fea­tures re­launches of its iconic ’80s styles in 18k gold and hand-en­graved feather fil­i­gree.

Oliver Peo­ples has al­ways been an em­bod­i­ment of Los Angeles cul­ture, in­cor­po­rat­ing el­e­ments of the city into its de­signs, a sen­si­bil­ity re­flected in this year’s mon­u­men­tal cam­paign with il­lus­tri­ous pho­tog­ra­pher Peter Lind­bergh. “Desert Sto­ries” fea­tures strik­ing black-and-white pho­to­graphs set against the pow­er­ful spare land­scape of the Mo­jave Desert. Tagli­a­ferri says the project “en­cap­su­lates a Cal­i­for­nian’s ten­dency to fol­low their cu­riosi­ties, stray from the beaten path, and cre­ate un­for­get­table mo­ments in the most re­mark­able places.” Retro and cool—and per­fectly syn­ony­mous with the city—Oliver Peo­ples will un­doubt­edly re­main a Los Angeles fash­ion sta­ple for the next thirty years. Per­haps their motto still says it best: “Never a trend, al­ways in style.” 8642 W. Sun­set Blvd., West Hol­ly­wood, 310-657-2553; oliv­er­peo­ples.com

The Peo­ples choice: To mark their big 3-0 this fall, Oliver Peo­ples launched a

new col­lec­tion and new cam­paign, “Desert Sto­ries” (HERE, LEFT, AND BOT­TOM LEFT), pho­tographed by leg­endary lens­man Peter

Lind­bergh. BE­LOW: The home store on Sun­set Strip.

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