13 GOING ON 30

THE QUINTESSENTIAL L.A. EYEWEAR BRAND FOR THE PEOPLE CELEBRATES 30 YEARS.

Back in the ’80s, when fashion trends were all about futuristic styles and bold colors, Oliver Peoples did the unthinkable—it looked to the past, “challenging the ostentatious eyewear trends of the era with its decidedly classic aesthetic,” says creative director Giampiero Tagliaferri. Three decades later, the LA brand’s latest blast to the past has resulted in a nostalgic yet celebratory 30th anniversary collection, which features relaunches of its iconic ’80s styles in 18k gold and hand-engraved feather filigree.

Oliver Peoples has always been an embodiment of Los Angeles culture, incorporating elements of the city into its designs, a sensibility reflected in this year’s monumental campaign with illustrious photographer Peter Lindbergh. “Desert Stories” features striking black-and-white photographs set against the powerful spare landscape of the Mojave Desert. Tagliaferri says the project “encapsulates a Californian’s tendency to follow their curiosities, stray from the beaten path, and create unforgettable moments in the most remarkable places.” Retro and cool—and perfectly synonymous with the city—Oliver Peoples will undoubtedly remain a Los Angeles fashion staple for the next thirty years. Perhaps their motto still says it best: “Never a trend, always in style.” 8642 W. Sunset Blvd., West Hollywood, 310-657-2553; oliverpeoples.com

The Peoples choice: To mark their big 3-0 this fall, Oliver Peoples launched a new collection and new campaign, “Desert Stories” (HERE, LEFT, AND BOTTOM LEFT), photographed by legendary lensman Peter Lindbergh. BELOW: The home store on Sunset Strip.