Fair opportunity for Chinese companies to go global

As digital services become a new growth point for trade, a group of Beijing-based tech companies plan to “go global” and seek opportunities brought by the China International Fair for Trade in Services earlier this month.

Among the tech companies is Hanwang Technology, which brought its smart park solutions and facial recognition devices to the fair.

Hanwang’s consumer-use digital painting products and service has been sold to more than 60 countries in the world, said Huang Lei, vice-president of the company. For the first half of this year, the company realized total sales revenue of 314 million yuan ($46 million) from overseas markets.

“Based on our good performance, we plan to take more advanced technologies and applications to foreign countries such as facial recognition devices,” he said.

To meet demand, the company set up a manufacturing base in Shenzhen, targeting the increasing sales in overseas markets.

Hanwang is based at Zhongguancun Software Park. The park is located in the capital’s Haidian district, which is wellknown for its science and technology. This 2.6-square-mile software park is home to more than 700 domestic and foreign IT businesses, including 66 listed companies and 80 whose annual business revenues surpass 100 million yuan.

“More than 95% of the companies at the park are digital service providers,” said Wang Wei, director of the park’s industrial services department.

Zhongguancun Software Park was once known as the “cradle of software service outsourcing”. The park’s digital services have spread across the world, becoming a new and key player in China’s digital service exports.

In April, Zhongguancun Software Park was approved as one of the first 12 national digital service export bases. It is the only one in Beijing on the list.

Different from traditional trade, digital services are becoming a new area of growth. Along with Hanwang, there are many other companies that have the same plan to go global.

This year, more than 10 companies from the software park participated in the fair, exhibiting cutting-edge technologies and cultural innovations through videos, product displays, interactive experiences and posters.