Cultural businesses entertain CIFTIS visitors

Chaoyang district, one of the most dynamic areas in Beijing, has showcased its latest achievements in tourism and cultural services during the China International Fair for Trade in Services, which was held in the capital between Sept 4 and 9.

At the exhibition on tourism services, which is located in the basement of the National Convention Center and covers 11,960 square yards, the district set up a 395-squareyard pavilion.

“It focuses on fashion and fun, with its four sections showcasing Chaoyang’s achievements, fashion trends, history and stories of the Olympics,” said Li Qiang, deputy head of the district’s bureau of culture and tourism.

Visitors had the chance to learn about the history of the Grand Canal via a touch screen, be entertained by snow and ice events in a virtual reality experience and master techniques for sorting waste by watching an animated show.

As a gift, they were offered a map of Chaoyang district that pinpointed the most popular spots and travel routes on social media, said a staff member of the district government at the pavilion.

More than 10 inheritors of national intangible cultural heritage showcased their skills at the district’s pavilion.

In 2019, the district’s total tourism revenue reached 140.17 billion yuan ($20.52 billion). The district received 60.46 million tourists that year, ranking first in the city.

“In the future, Chaoyang district will continue to promote cultural tourism to fulfill people’s needs and their yearning for a better life,” Li added.

China Media Group’s first 5G new media platform Yangshipin, China’s communications services group BlueFocus, Chinese podcast and audio book platform Ximalaya FM, blind box toy retailer Pop Mart and popular science social networking service provider Guokr gathered at the district’s pavilion, wowing onlookers with highend products.

A total of 110 cultural industrial parks from 25 cities in China, as well as those from Germany, South Korea and the Netherlands, were invited by Chaoyang district to share their best practices of urban rejuvenation with viewers online.

“These exhibitors are only a microcosm of the rapid development of emerging industries in Chaoyang,” said Feng Chunqiu, deputy director of the district’s publicity department.