Kraft, dietitian group end deal

A program to put a dietitian group’s “Kids Eat Right” logo on Kraft Singles has reached an early expiration date.

Kraft Foods and the Academy of Nutrition and Dietetics decided to end the program because “misperceptions are overshadowing the campaign,” Kraft said.

The decision comes after a petition by dietitians called for an end to the partnership, saying putting the logo on packages amounted to an endorsement of the cheese product.