Crowds line up outside to savor Jessica Koslow’s seasonal breakfast and lunch dishes that also showcase her famous jams. The limited square footage in the restaurant (designed by Project Room and featuring an open kitchen) makes eating inside a cozy experience — and makes outdoor seating necessary. “I couldn’t have imagined” the amount of pedestrian traffic that’s now on the block, Koslow said. She sees a particular geographic advantage to being in East Hollywood. “Because it’s in this middle zone, it’s easy to get to. We’re not nestled in Atwater or Echo Park, so it’s broader.” Architect Barbara Bestor is designing Sqirl Away next door, a provisions shop with beer and wine, scheduled to open in early summer.
720 N. Virgil Ave.; (323) 284-8147, sqirlla.com