SHOP TILL YOU DROP

Los Angeles Times - - SATURDAY - BY JES­SICA RITZ

Although some zeal­ous real es­tate agents might will the ar­eas around Ver­mont, Vir­gil, Mel­rose and Foun­tain av­enues to meld with Los Feliz or Sil­ver Lake, East Hol­ly­wood has al­ways had its own iden­tity. Los An­ge­les City Col­lege, once an early cam­pus of UCLA, is an an­chor of this vi­brant, di­verse res­i­den­tial com­mu­nity with its mul­ti­ple com­mer­cial dis­tricts and va­ri­ety of ar­chi­tec­tural styles, from Arts and Crafts to Mid­cen­tury Mod­ern. The Mel­rose and He­liotrope node in the shadow of the 101 Free­way is known in­for­mally as Hel-Mel and the bi­cy­cle dis­trict, thanks to the staunch pres­ence of Or­ange 20 Bikes. The Fac­ulty, on He­liotrope, is a good place for the shop­ping-weary to rest and have a snack. Mean­while, the evo­lu­tion of land­marks such as Jensen’s Mel­rose Theatre, cur­rently home to the Ukrainian Cul­ture Cen­ter, ref lects com­plex de­mo­graphic changes. The dis­trict in­cludes Thai Town and Lit­tle Ar­me­nia. To this cul­tural rich­ness and aes­thetic va­ri­ety, more stores lately are con­tribut­ing their de­sign savvy.

ERIC BERG has an eye for Cal­i­for­nia and Span­ish an­tiques and de­sign styles at his Early Cal­i­for­nia An­tiques on Mel­rose Av­enue.

Pho­tog raphs by Gina Fer­azzi Los An­ge­les Times

CLAD HOME dis­plays Rosa Bel­tran’s in­te­rior de­signs. She re­cently moved the store to the Mel­rose site from Sil­ver Lake.

AT MOT­LEY on Foun­tain Av­enue, a Drew Wood paint­ing, “Sea Fire,” is among the items sold by jack-of-all-trades Joshua Keys.

OR­ANGE 20 BIKES on Mel­rose Av­enue is one of the rea­sons the area is some­times called the bi­cy­cle dis­trict.

CAT­EYE SPEC­TA­CLES and Hutch Vin­tage share a block on He­liotrope Drive for the fash­ion for­ward and retro alike.

THE FAC­ULTY of­fers a place to stop for a drink or a snack while shop­ping in the area some­times called Hel-Mel.

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