On­line video lu­mi­nar­ies to vie for Streamy Awards

Los Angeles Times - - HOLLYWOOD BACKLOT - By Saba Ham­edy For more news on the en­ter­tain­ment in­dus­try, fol­lowme @saba_h

The Em­mys are just around the cor­ner, but YouTube fans have a dif­fer­ent awards show on their minds: the fourth an­nual Streamys.

De­signed to honor ex­cel­lence in on­line video and those who cre­ate it, the Streamy Awards, sched­uled for this fall in Los An­ge­les, opened sub­mis­sions Wed­nes­day.

This year, to en­sure “the broad­est par­tic­i­pa­tion by the YouTube and on­line video com­mu­nity,” the awards show put nom­i­na­tions in the hands of fans, who are re­spon­si­ble for pick­ing one nom­i­nee in each cat­e­gory.

“YouTube’s mega-in­flu­encers are now be­com­ing house­hold names, and they owe their suc­cess to their highly en­gaged au­di­ences,” Streamys ex­ec­u­tive pro­ducer Joshua Co­hen said. “Fans are a ma­jor com­po­nent of the Streamys nom­i­na­tions process be­cause they are part of on­line video’s DNA.”

As on­line con­tent has evolved, so has the awards show— with new cat­e­gories to re­flect new con­tent plat­forms.

The show now has cat­e­gories de­voted to Vine (co­me­dian, cre­ativ­ity and viner of the year), cat­e­gories that re­flect YouTube trends (col­lab­o­ra­tion, pub­lic ser­vice, cover song, in­die and firstper­son se­ries) and a tele­vi­sion cat­e­gory rec­og­niz­ing tra­di­tional TV shows that en­gage with au­di­ences through orig­i­nal on­line video and so­cial me­dia.

“This year has proved that on­line is the place to be — for both creators and au­di­ences alike — as orig­i­nal on­line pro­gram­ming con­tin­ues to soar to new heights,” Streamys ex­ec­u­tive pro­ducer Drew Bald­win said. “The Streamy Awards are about rel­e­vance, ex­cel­lence, and diver­sity, which is why our new cat­e­gories re­flect the cur­rent state of the in­dus­try and em­brace the in­cred­i­ble en­thu­si­asm and en­gage­ment of the on­line video com­mu­nity.”

Last year, YouTube star Jenna Mar­bles co-hosted with CNN’s Larry King. The two-hour show gen­er­ated more than 7 mil­lion live and video-on-de­mand views. It also trended on Twit­ter through­out the en­tire live stream.

Kev­inWin­ter SAs 2014 / Getty Im­ages for DCP

IN­TER­NET per­son­al­ity Tyler Oak­ley walked away with en­ter­tainer of the year hon­ors in 2014.

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