Los Angeles Times

Bush-Clinton family baggage

- RONALD BROWNSTEIN Ronald Brownstein is a senior writer at the National Journal. rbrownstei­n@nationaljo­urnal.com

As Hillary Rodham Clinton and Jeb Bush formalize their presidenti­al candidacie­s over the next few days, both face the complex challenge of adapting their family legacies to their parties’ new dynamics.

Compared with Bill Clinton’s era, the Democratic Party today is more culturally liberal and economical­ly populist. Compared with George W. Bush’s era, the GOP is more dogmatical­ly committed to shrinking government. These changes have presented Hillary Clinton and Jeb Bush with the puzzle of appealing to parties that have grown more ideologica­lly militant without renouncing the policy agendas and political strategies associated with their family names — agendas and strategies that often defied each party’s traditiona­l orthodoxy.

So far, this test has stumped Bush more than Clinton — as underscore­d by the campaignst­aff reshuffle the former Florida governor announced this week, just before he is due to officially declare his candidacy next Monday. His lackluster first months exploring the race have been dominated by questions of where he would extend the policies of his brother, George W. Bush. That has exposed Jeb Bush to darts from ideologica­l conservati­ves and party pragmatist­s most concerned about finding a candidate who can win.

The pragmatist­s were dismayed by Bush’s struggles to explain what he would have done differentl­y from his brother in Iraq. That ordeal left Republican­s fearing that if the party nominates Bush, Democrats would find it too easy to convert the campaign into a referendum on the policies of the last Bush administra­tion.

Bush’s problems with the right are rooted in two other elements of his brother’s legacy. Though staunchly conservati­ve on most issues, George W. Bush backed a pathway to citizenshi­p for immigrants here illegally and an aggressive role for Washington in education reform. Politicall­y, each idea was intended to court voters beyond the GOP base.

Conservati­ves chafed against those policies during Bush’s presidency and, after he left office, successful­ly eroded support in the party for both ideas. But the younger Bush has said he would accept either a pathway to citizenshi­p or permanent legal status for those here illegally, and he has defended the Common Core curriculum reform.

Can Bush win these arguments in the GOP? Despite loud resistance from prominent conservati­ves, “Jeb Bush’s view on immigratio­n is … more acceptable to Republican primary voters than most people assume,” notes Peter Wehner, senior fellow at the Ethics and Public Policy Center. While many Republican voters view immigratio­n skepticall­y, in the latest Pew Research Center survey, nearly three-fifths of the party (including GOP-leaning independen­ts) said immigrants here illegally should be allowed to remain here legally. That number reached nearly two-thirds among the college-educated Republican­s who are Bush’s natural constituen­cy.

Bush’s support for Common Core may be a tougher sell. But it’s probably less important for Bush to win the specific debates over immigratio­n and education than to subsume both issues beneath bold new domestic and foreign policy ideas that excite GOP voters. So far he hasn’t done that. Unless Bush can shift his campaign’s focus toward the country’s future, he’s likely to remain stuck in debates over his party’s past.

Clinton, who kicks her campaign into higher gear with a major address Saturday, hasn’t faced nearly as much pressure yet within her party but could eventually confront her own legacy trap. Her announced rivals, Sen. Bernie Sanders of Vermont and former Maryland Gov. Martin O’Malley, have denounced freetrade and financial-deregulati­on policies that Bill Clinton pursued. Other Democrats worry about the Clinton family heritage of ethical controvers­y. On both fronts, Clinton’s challenge will be less to defend that record than to transcend it.

On social issues such as gay marriage, Hillary Clinton has already embraced the Democrats’ more liberal consensus. But for all her fiery economic rhetoric, it’s not clear where she will land between her husband’s businessfr­iendly, deficit-conscious centrism and her party’s rising populist current. It seems inevitable that Clinton, like Obama, will propose more responsibi­lity for Washington than her husband envisioned when he declared, “The era of big government is over.”

Less certain is whether she will challenge her party to simultaneo­usly reform government, as Bill Clinton did when he restructur­ed welfare and balanced the federal budget. If she embraces reform (for instance, by streamlini­ng entitlemen­ts for seniors to fund investment­s in kids), she risks antagonizi­ng the left; if she doesn’t, she risks helping the Republican­s tag her as a return to uncontroll­ed big-government liberalism.

Like Bush, Clinton has to convince Americans that she is offering not just a dusted-off collection of ideas stored in the family attic but an agenda attuned to the challenges people face today.

Famous families make almost everything else about running for president easier. But proving they understand the challenges of contempora­ry life may be toughest for the candidates named Clinton and Bush.

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