Land­ing in L.A. be­fore N.Y.

Los Angeles Times - - IMAGE - BY IN­GRID SCH­MIDT im­age@latmes.com

Move over, New York. Three up­scale Euro­pean fash­ion brands have re­cently planted their first U.S. flag­ship stores on Hol­ly­wood ground. Last month, Tanya Heath Paris de­buted its in­ven­tive range of footwear with in­ter­change­able heels in Bev­erly Grove, and ear­lier this month, Mi­lanese com­pany Ser­apian un­veiled its col­or­ful col­lec­tion of lug­gage, hand­bags and travel-ready ac­ces­sories on Rodeo Drive. This week, Naples-based menswear la­bel Isaia brings its sto­ried her­itage of Ital­ian tai­lor­ing to Bev­erly Hills a good three months be­fore open­ing its sec­ond U.S. shop on Madi­son Av­enue.

Isaia

Open­ing Date: Wed­nes­day What: Orig­i­nat­ing in the 1920s as a Neapoli­tan fab­ric store, high-end menswear brand Isaia (which dresses Hol­ly­wood lead­ing men such as Hugh Jack­man, Matt Damon and Robert Downey Jr. with­out name-drop­ping) is open­ing its 10th bou­tique world­wide in Bev­erly Hills, with a sec­ond U.S. shop sched­uled to open in New York City in Septem­ber.

The brand of­fers sharply tai­lored suit­ing, knitwear, swimwear, denim, outer­wear and ac­ces­sories that show­case tra­di­tional Ital­ian crafts­man­ship and lux­u­ri­ous ma­te­ri­als. More than half of the mer­chan­dise will be ex­clu­sive to the Bev­erly Hills store.

Isaia sig­na­tures in­clude slanted barchetta breast pock­ets with a shape inspired by Naples fish­ing boats, con­trast­ing print fab­ric un­der jacket col­lars inspired by each sea­sonal col­lec­tion and coral as an em­blem and color for stitch­ing and but­tons, be­cause it sym­bol­izes good luck in Naples (a de­tach­able coral lapel pin comes with ev­ery jacket).

The store will fea­ture a cus­tom tai­lor­ing shop en­cased in glass to high­light the crafts­men at­work, a bar serv­ing Illy cof­fee and Cam­pari cock­tails, and a pri­vate Ve­su­vio Room where VIP cus­tomers and celebri­ties can ex­pe­ri­ence made-to-mea­sure fit­tings, watch TV and lounge. In an ode to Ital­ian de­sign, the shop is dec­o­rated with unique mod­ern art and fur­nish­ings, in­clud­ing a coral-col­ored chan­de­lier by Mi­lan-based de­signer Ja­copo Fog­gini and a coralred lac­quered pi­ano that dou­bles as a made-to-mea­sure work ta­ble. How­much: From$125 for a pocket square to $5,895 for a leather jacket Where: 9527 Brighton Way in Bev­erly Hills

When: 10 a.m. to 6 p.m. Mon­day-Satur­day; noon-5 p.m. Sun­day

Info: (424) 204-1169, isaia.it

Ser­apian

Open­ing date: June 3 What: Founded in1945, up­scale Mi­lanese leather goods brand Ser­apian has counted Au­drey Hep­burn, Frank Si­na­tra, Bette Davis, In­grid Bergman and, more re­cently, Joe Jonas and Tay­lor Swift, among its clien­tele.

The Bev­erly Hills lo­ca­tion, a part­ner­ship with for­mer per­sonal shop­per Mon­ica Dastin, who is the new ex­ec­u­tive di­rec­tor of Ser­apian U.S.A., is the sev­enth free­stand­ing global bou­tique and the first U.S. out­post for the fam­ily brand, helmed by Ar­davast Ser­apian (son of the com­pany’s founders).

Of­fer­ings in­clude lug­gage, com­puter bags, brief­cases, hand­bags (from clutches and top han­dle bags to shop­pers and back­packs) and small leather goods such as iPad cases, belts and wal­lets in an im­pres­sive ar­ray of neu­trals, bold brights and pas­tels. The com­pany is known­for its spe­cially de­vel­oped stain- and scratch-re­sis­tant fab­ri­ca­tions, sig­na­ture mother-of-pearl fin­ish on hand­bag clo­sures and in­tri­cately hand-wo­ven Mo­saico leather that in­volves about18 hours of crafts­man­ship per hand­bag. Ev­ery bag comes with a tag that can be em­bossed with ini­tials in the shop for no ex­tra charge; about12 items can be cus­tom-made in any com­bi­na­tion of color, ma­te­rial, lin­ing and de­tail­ing. Each piece is hand­crafted by the com­pany’s ar­ti­sans in Mi­lan, Italy. How­much: From$150 for a leather busi­ness card holder to $24,400 for an al­li­ga­tor hand­bag Where: 204N. Rodeo Drive in Bev­erly Hills When: 10 a.m. to 6 p.m. Mon­day-Satur­day; noon to 5 p.m. Sun­day Info: (310) 247-8881, ser­apian.com

Tanya Heath Paris

Open­ing Date: May1 What: Lux­ury women’s footwear brand Tanya Heath Paris is known for its in­ter­change­able heels in var­i­ous heights (from1.6 to 3.3 inches) that click on or off a range of pumps, san­dals, sling­backs and boots with the push of a but­ton hid­den in­side the footbed.

It took a team of French engi­neers and crafts­men more than two years to de­velop the in­no­va­tive de­sign, with sig­na­ture me­tal­lic pip­ing, that also em­pha­sizes com­fort and the foot’s fem­i­nine curves. Four styles of heels (high and low block heels, kit­ten heels and stilet­tos) comein neu­trals, metallics and a va­ri­ety of col­ors. There are also hand­crafted “cou­ture” heels in graphic pat­terns or dec­o­rated with me­tal­lic spikes, rain­bow glit­ter or Swarovski crys­tals; in ad­di­tion, the Los An­ge­les bou­tique of­fers ex­clu­sive styles dressed up in the glit­tery col­ors of six lo­cal sports teams: the An­gels, Dodgers, Clip­pers, Lak­ers, USC Tro­jans and UCLA Bru­ins.

Two more heel de­signs will be launch­ing this fall, and next year the bou­tique plans to add a heel bar, where cus­tomers can cre­ate cus­tom heel de­signs. All prod­ucts are crafted in France.

In 2013, the com­pany opened its first bou­tique in Paris. The Los An­ge­les shop— the brand’s U.S. flag­ship and fourth global store— is owned by Pame Sch­mider, who pre­vi­ously ran the Bauble On Bal­boa bou­tique on Bal­boa Is­land and con­vinced Tanya Heath to ex­tend to Amer­ica. How­much: From$495 for pumps to about $600 for boots (com­ing in July); $45-$120 for heels. Where: 108S. Robert­son Blvd. in Bev­erly Grove When: 11a.m. to 7 p.m. Mon­day-Fri­day; 11am. to 6 p.m. Satur­day; noon.-5 p.m. Sun­day Info: (323) 533-9291, tanya­heath­paris-la.com

Ser­apian

THE BEV­ERLY HILLS

spot is the first U.S. out­post for leather goods com­pany Ser­apian.

Tanya Heath Paris

LUX­URY footwear la­bel Tanya Heath Paris’ U.S. flag­ship in Bev­erly Grove of­fers se­lect styles.

Isaia

THE ITAL­IAN

menswear brand Isaia lands its 10th bou­tique world­wide in Bev­erly Hills.

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