Star Power

Los Angeles Times - - PARADE -

“Alzheimer’s Dis­ease has rav­aged my fam­ily. My dad, my aunt and most re­cently my 65-year-old brother all passed away af­ter years of liv­ing with the hor­rific ef­fects of the dis­ease. I have made it my mis­sion to raise aware­ness about Alzheimer’s any way I can. I want peo­ple to know they are not alone, and there are places to turn for as­sis­tance, like the Alzheimer’s As­so­ci­a­tion. To­gether we need to ad­vo­cate for ad­di­tional fed­eral fund­ing, which is sorely lack­ing. I refuse to be­lieve Alzheimer’s can’t be slowed, stopped or cured.” —Mered­ith Vieira, jour­nal­ist, talk show host “Alzheimer’s is ex­ert­ing a pow­er­ful im­pact on Amer­i­can fam­i­lies; on our health, our fi­nances and our fu­tures. And women are dis­pro­por­tion­ately im­pacted. To­day nearly two-thirds of those with Alzheimer’s are women and more than 70 per­cent of Alzheimer’s care­givers are women. Women are the epi­cen­ter of this cri­sis. In part­ner­ship with the Alzheimer’s As­so­ci­a­tion, I launched the Wipe Out Alzheimer’s Chal­lenge, a cam­paign pow­ered by women’s brains. Our mis­sion is to en­list women of all ages to get ed­u­cated, en­gaged and em­pow­ered to in­sti­gate change—to raise the alarm, raise aware­ness, raise the stakes and raise mil­lions of dol­lars to fund se­ri­ous re­search into women’s brains.” —Maria Shriver, jour­nal­ist, so­cial ac­tivist “Af­ter my mom was di­ag­nosed with Alzheimer’s, I felt very alone and that peo­ple my age did not un­der­stand what Alzheimer’s was, or the true im­pact of the dis­ease. Once Seth [Ro­gen] and I started to share our story it be­came clear that we could cre­ate aware­ness and bring younger voices to the cause, so we cre­ated Hi­lar­ity for Char­ity in part­ner­ship with the Alzheimer’s As­so­ci­a­tion. We’re so proud to fund re­search and pro­vide care re­lief grants to fam­i­lies as well as bring a new gen­er­a­tion of ad­vo­cates and phi­lan­thropists to the cause. We hope peo­ple will check out Hi­lar­ity for Char­ity, but also be vo­cal ad­vo­cates. We need to bring this dis­ease out of the shad­ows in or­der to push for des­per­ately needed fed­eral fund­ing for care and re­search pro­grams that have po­ten­tial to change the course of this dis­ease for fu­ture gen­er­a­tions.” —Lau­ren Miller Ro­gen, film­maker and co-founder, Hi­lar­ity for Char­ity

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