Malia Jones Swimwear

Los Angeles Times - - IMAGE -

The line Malia Jones Swimwear, founded by pro­fes­sional surfer and model Malia Jones, launched in May; www.mali­a­jones.com

The look Un­der­stated swimwear and caf­tans that have a sleek, high-fash­ion aes­thetic. Think strap­less one-piece suits with open backs, sheer black or taupe breezy caf­tans and sim­ple red ban­deau biki­nis that are low on hard­ware or em­bel­lish­ments.

The hook Jones, who is mar­ried to “Hawaii Five-O” star Alex O’Lough­lin, has spent­much of her life wear­ing a swim­suit as ei­ther a surfer or model. “I grew up in Hawaii surf­ing and then trav­eled the world formy surf­ing and mod­el­ing. So I’ve worn a lot of swim­suits,” she says. “I’ve been an am­bas­sador to brands, a con­sul­tant to com­pa­nies for their swim lines and have done col­lab­o­ra­tions with brands for swimwear, but this is the first col­lec­tion I’ve done onmy own. I want to make some­one’s fa­vorite bikini — a bikini that they could feel like them­selves and feel con­fi­dent in.”

The goods There are 11 styles of in­ter­change­able tops and bot­toms and one-piece suits that come in five dif­fer­ent col­ors and four prints each sea­son. Biki­nis start at $215, and a one-piece suit costs $245.

Malia Jones Swimwear

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