Malia Jones Swimwear
The line Malia Jones Swimwear, founded by professional surfer and model Malia Jones, launched in May; www.maliajones.com
The look Understated swimwear and caftans that have a sleek, high-fashion aesthetic. Think strapless one-piece suits with open backs, sheer black or taupe breezy caftans and simple red bandeau bikinis that are low on hardware or embellishments.
The hook Jones, who is married to “Hawaii Five-O” star Alex O’Loughlin, has spentmuch of her life wearing a swimsuit as either a surfer or model. “I grew up in Hawaii surfing and then traveled the world formy surfing and modeling. So I’ve worn a lot of swimsuits,” she says. “I’ve been an ambassador to brands, a consultant to companies for their swim lines and have done collaborations with brands for swimwear, but this is the first collection I’ve done onmy own. I want to make someone’s favorite bikini — a bikini that they could feel like themselves and feel confident in.”
The goods There are 11 styles of interchangeable tops and bottoms and one-piece suits that come in five different colors and four prints each season. Bikinis start at $215, and a one-piece suit costs $245.