The background Frankie’s Bikinis was founded in 2013 by Malibu-based designer Francesca Aiello when she was just 17 years old; store. frankiesbikinis.com
The look An aesthetic that Aiello describes as capturing “Malibu’s beachy lifestyle,” mixed with elements of Hawaii’s surroundings and culture. It translates to a boho vibe, plenty of skin-baring cutouts and a youthful feeling in the bikinis that Aiello has designed to work for an active surf lifestyle.
The hook “I grew up in Malibu, so I basically lived in bikinis,” says Aiello, “I love to surf and felt there weren’t enough suits that were both cute and functional for active girls.” With her mom’s encouragement, she began researching swimwear fabrics and construction while in high school and launched the collection of bikinis that now sells in the U.S. and internationally. The Kardashian sisters and some Victoria’s Secret Angels are fans of Aiello’s creations, posting photos of themselves in them on social media.
The goods Aiello’s current collection has about 15 styles, with $88 tops, $84 bottoms, $181 one-piece suits. It’s manufactured in Malibu and sells on her website, www.shopbop.com and local swimwear shops.