Tay­lor Swift changes tune, puts ‘ 1989’ al­bum on Ap­ple Mu­sic

Los Angeles Times - - COMPANY TOWN - By Ryan Faugh­n­der ryan.faugh­n­der@latimes.com

It’s of­fi­cial. Tay­lor Swift’s al­bum “1989” will be avail­able on Ap­ple’s new mu­sic ser­vice, fol­low­ing the com­pany’s re­ver­sal of a con­tro­ver­sial pol­icy on roy­al­ties.

“Af­ter the events of this week, I’ve de­cided to put 1989 on Ap­ple Mu­sic … and hap­pily so,” Swift said on Twit­ter.

The su­per­star threat­ened Sun­day to with­hold the best­seller from Ap­ple Mu­sic be­cause of its now- aborted plans to not pay roy­al­ties dur­ing con­sumers’ free three­month trial.

The Cu­per­tino, Calif., tech gi­ant changed its mind 17 hours af­ter Swift made a plea through an open let­ter crit­i­ciz­ing the ser­vice.

Swift’s bless­ing marks a con­trast with her feud with Swedish stream­ing ser­vice Spo­tify. Swift pulled her songs from Spo­tify in Novem­ber in protest of its free adsup­ported tier.

Ap­ple Mu­sic charges $ 9.99 a month for its Spo­tify- like ser­vice, which launches Tues­day. Spo­tify has a $ 9.99- amonth ver­sion, plus a free op­tion for peo­ple will­ing to tol­er­ate com­mer­cial in­ter­rup­tions. Ap­ple Mu­sic doesn’t of­fer a free tier.

Swift sought to as­sure fans that her de­ci­sion to put “1989” on Ap­ple Mu­sic is not part of an ex­clu­sive deal. Ap­ple has been look­ing to land ex­clu­sives with artists such as Phar­rell Wil­liams, who will de­but a new song through the ser­vice.

“In case you’re won­der­ing if this is some ex­clu­sive deal like you’ve seen Ap­ple do with other artists, it’s not,” Swift tweeted. “This is sim­ply the first time it’s felt right in my gut to stream my al­bum. Thank you, Ap­ple, for your change of heart.”

Swift wasn’t the only artist to take on Ap­ple. In­de­pen­dent la­bels and mu­sic in­dus­try trade groups had pre­vi­ously spo­ken out against the ser­vice.

On Wed­nes­day, thou­sands of la­bels de­cided to sign on. Beg­gars Group and Mer­lin Net­work, which rep­re­sents 20,000 la­bels, have now en­dorsed the ser­vice.

Ap­ple has promised to pay rights hold­ers at least 71.5% of its stream­ing rev­enue when cus­tomers pay the $ 9.99- a- month sub­scrip­tion. Dur­ing the free trial, Ap­ple will pay a rate of 0.2 cent a stream, not a per­cent­age of rev­enue.

Sascha Stein­back Getty I mages

SU­PER­STAR Tay­lor Swift had threat­ened to with­hold “1989” from Ap­ple Mu­sic be­cause of the stream­ing ser­vice’s now- aborted plans to not pay roy­al­ties dur­ing con­sumers’ free three- month trial.

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