“The insurance for the automotive sector with a very positive vision for the future. Car sales will grow double and the opportunity to secure them will grow is as well in the upcoming years”

is that Mexico is a young country, where the average age of Mexicans is 28-29 years old and we have a critical mass of people working that aims to buy a car. Car sales will grow double and the opportunity to secure them will grow as well in the upcoming years. Mr. Joaquin Brockman, Founder and Chairman of the Board of Quálitas, express his thoughts about the importance of social responsibility and how Quálitas contribute with the growth of the country: “For us this has been a very important part, we have a committee that is dedicated exclusively to developing this area. We are of much help to our employees but also we want to be an environmentally responsible company, maximize the natural resources such as rainwater that falls on our buildings and save energy. Something we have very clear is that we must show solidarity with our people and support them when they have an emergency. What I look for in people is people who wants to progress, people that really have a desire to make things go better. People that are willing to work longer hours and do it without complaining and with the desire to grow and progress.” President Enrique Peña Nieto with these new reforms intended to boost the national economy and generate economic competition. All reforms have a positive effect on the economy of the country. Although the reform that will generate a greater benefit is the energy one. In this country the energy and oil have been owned by the state. Finally this is a step that had to be done, there is no country in the world where they can have efficient monopolies. In the country we have the equipment and we have the gear but we need in the country the oil and oil is the element that makes all the rules work properly, that makes justice work, to have good infrastructure and the have a more competitive country. United States of America is the largest foreign investor in Mexico, representing more than half of all foreign direct investment (56%). The great fortune of Mexico, is having the US as neighbor who is a very important asset and we have to take advantage of it. The United States is the world’s largest market and having it close definitely is a huge advantage. Today it is Mexico’s most important market and will remain so for many years. Opportunities for American investors there are in almost all sectors. Mexico is a great country to invest in a long term, a stable economy that has been steadily growing in recent years. If we want this growth to continue we must solve the problems of insecurity. If we solve this Mexico will become a better country, bigger and its economy will grow strongly. Quálitas is the first specialist insurance company in the automotive sector and they are a company with a deeply culture of service and that’s why Quálitas is the company that provides the best service and the best personalized attention. The private sector in Mexico plays an important role and is the engine that drives the country, being the main generator of jobs and investment. However, although the private sector is an engine of economic growth in Mexico this potential has not been properly used. Economic growth has been moderate and Mexico has remained in an average position regarding to the ranking of competitiveness WEF, standing again at position 60 of 134 countries, while other countries such as Brazil and Hungary have overtaken us. The private sector in Mexico is a strong, operational and vigorous sector. I think we need certain laws such as the anti-corruption law that undoubtedly will be helpful and make things better. It is very difficult for a country to grow when things do not run well. At the end if we want things to change and improve in the country we must end corruption. Quálitas is specialized in car insurance, with geographical coverage in the national Mexican territory. Mexico’s Quálitas operates as a mono line insurer specializing in auto insurance products. Founded in 1993, the firm started commercial operations in 1994 and currently operates 165 branches in every single Mexican state. The insurance sector is very difficult sector, especially when you need to invent something because almost is everything done. Quálitas is in an industry that is very mature and to cause substantive changes or differences is very difficult. The company assures to agreed values and not to market values in order to let the clients know how much value their cars have and when something happens, avoid discussions. They are always looking to have competitive advantages for their product, in the operation, to make it is easy to work with them and have the tools to be more efficient. Quálitas has a very positive vision for the future, and are very optimistic for several reasons. First of all, only 29% of the cars circulating in the country are insured, meaning that they have 70% more to secure. The opportunity to enter to that missing market is a reality, something important