Los Angeles Times

Where the hippie spirit grooves on

- BY ROSEMARY MCCLURE travel@latimes.com

SAN FRANCISCO — I tucked a couple of small daisies into my hair, slid on a pair of pink, moon-shaped glasses and started up the stairs leading to the Fillmore auditorium,

(www.thefillmor­e.com). I was in awe of this place, the cathedral of rock ’n’ roll. Hundreds of the world’s greatest musicians have performed at this legendary San Francisco venue. At the last minute I felt a little silly and took off the hippie glasses but left the tiny flowers in place. After all, I was here because of a line from a song: “If you’re going to San Francisco, be sure to wear some f lowers in your hair.”

Fifty years ago this month, the “San Francisco” song, written by John Phillips of the Mamas & the Papas and sung by Scott McKenzie, bolted up the charts and helped launch the Summer of Love, a crazy period when an estimated 100,000 young people descended on the city.

There were lots of reasons for the influx: Some were concerned about political and social injustice in the U.S. and looking for like-minded people.

Others came for a chance to experiment with drugs — primarily LSD — that Timothy Leary, Allen Ginsberg and other members of San Francisco’s Beat Generation were writing about.

Still others sought an opportunit­y to challenge mainstream American society in a city known for its liberal philosophi­es. And some just came to have fun away from the watchful eyes of their parents.

Whatever the reason, the Summer of Love ushered in an era of power for the younger generation and ushered out the absolute authority of the Greatest Generation.

Summer of plenty

Now San Francisco is celebratin­g the anniversar­y in a big way, with events, exhibits, package deals at hotels and special tours.

And some of the city’s venerable hippieera faves — places such as the fortress-like Fillmore and the Haight-Ashbury neighborho­od — are again in the spotlight.

I couldn’t wait to get a close look at the Fillmore’s Poster Room, where nearly 300 framed concert posters cover the walls, charting the modern rock-concert era.

Late concert promoter Bill Graham, who refurbishe­d this historic venue in the 1960s, distribute­d the colorful posters to patrons, along with an apple, as part of an effort to make everyone feel welcome.

To this day, a tub of apples awaits guests at the Fillmore, which is now managed by Live Nation.

If only these walls could talk, I thought, looking at the posters, many bearing f lowing flower-power script. I left the sentence unfinished. The walls actually do have a story to tell, from Graham’s first for-profit concert at the Fillmore in 1966, starring the Jefferson Airplane.

I walked along the walls, seeing a roll call of famous names, including the Grateful Dead, the Quicksilve­r Messenger Service, the Doors, Jimi Hendrix, Janis Joplin, the Who, Eric Burdon and the Animals, Santana and hundreds of others. Graham helped launch many careers, and the drug-enhanced acts he booked helped propel the psychedeli­c era in San Francisco.

What the posters couldn’t tell me, Amie Bailey-Knobler, the venue’s general manager, filled in.

“A lot of people, me included, are humbled by this room,” she said. “This is such a special place, especially for some of the newer bands on the way up.

“They’re just shaking when they come in for the first time, they’re so excited about playing here.”

The Fillmore had a spotty history in the ’70s and ’80s, but was retrofitte­d after the 1989 Loma Prieta earthquake and reopened in 1994. It now offers about 200 concert dates annually, said Bailey-Knobler, so it’s not hard for Summer of Love fans to see a show and check out the Poster Room. (It’s not open at any other time.)

Hitting up the Haight

My S.F. itinerary took me next to ground zero: the Haight-Ashbury neighborho­od, onetime home of the grooviest of the groovy. I was warming to the era; I put on the pink hippie shades and felt comfortabl­e this time.

Besides, I’d just walked past a twentysome­thing wearing a woven crown of marijuana leaves on his head. No one was going to notice my goofy glasses.

I was scheduled for a Wild SF Walking Tour (www.wildsftour­s.com), which promised to be a Free Love Tour of the Haight. It was free, at any rate. Such a deal.

Guide Wes Leslie strummed a guitar and sang occasional­ly as we walked, giving us a taste of the era’s music as well as a bit of history.

The Haight-Ashbury business district seems to be the most authentic tourist zone in the city. You can still pick up Tibetan gifts, madras shirts, recycled clothes — pretty much the same products you could find here 50 years ago.

A few other things are the same too: The Haight-Ashbury Free Clinic, which opened in June 1967, still serves the public, and as I toured the neighborho­od I frequently picked up the scent of burning marijuana.

None of the other Summer of Love drugs — magic mushrooms, peyote and LSD — were evident.

Other things have changed. The centuryold Victorian homes found here once rented for as little as $175 a month — one of the reasons the countercul­ture movement loved living here, our guide said.

Gentrifica­tion has turned them into beautiful mini-mansions that now sell for more than $1 million each.

Our walk took us past homes that once sheltered some of the biggest bands of the era, sort of the San Francisco version of Hollywood’s star tours. Among the famous digs we saw: Grateful Dead, 710 Ashbury St. Grace Slick and the Jefferson Airplane, 2400 Fulton St.

Country Joe McDonald and the Fish, 638 Ashbury St. Janis Joplin, 122 Lyon St. Jimi Hendrix, 1524A Haight St. Hell’s Angels, who sometimes served as bodyguards at rock concerts, 719 Ashbury St. (across from the Grateful Dead house)

On the bus

One tour was left on my itinerary and I was looking forward to it: San Francisco Love Tours by VW bus (www.sanfrancis­co lovetours.com, $48 per person). Online photos showed a hippie van painted with San Francisco murals.

When guide and company owner Allan Graves showed up, the 1972 bus was everything I had expected and more. Besides the fun murals, the Love Bus has neon-blue seats, orange shag carpeting and a tie-dyed fabric head liner.

As we bounced around the city, Graves flashed the two-finger peace sign at every tourist who aimed a camera at us — and there were a lot. We rolled from the Marina District to Golden Gate Park, Mission Dolores Park, the Financial District, Chinatown and Fisherman’s Wharf as Graves provided a running commentary and smiles for everyone inside and outside the bus.

I was grooving in my flowers and pink glasses.

Meanwhile, ’60s and ’70s music played in the background, including McKenzie’s hit single.

The 50-year-old tune seemed a harbinger of things to come this summer: “For those who come to San Francisco Summertime will be a love-in there In the streets of San Francisco Gentle people with flowers in their hair.”

 ?? Photograph­s by Jim Edwards ?? COLORS LEAP OUT in a Free Love Tour of San Francisco’s Haight-Ashbury neighborho­od by Wild SF Walking Tours.
Photograph­s by Jim Edwards COLORS LEAP OUT in a Free Love Tour of San Francisco’s Haight-Ashbury neighborho­od by Wild SF Walking Tours.
 ??  ?? “A LOT OF people, me included, are humbled by this room,” says Fillmore general manager Amie Bailey-Knobler of the concert venue’s Poster Room.
“A LOT OF people, me included, are humbled by this room,” says Fillmore general manager Amie Bailey-Knobler of the concert venue’s Poster Room.

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