First fashion, and now cosmetics too
Moschino’s Jeremy Scott celebrates a new beauty collection with Sephora. It’s all unbearably cute.
Jeremy Scott, a Los Angelesbased fashion designer, was all smiles at a July 25 party at the West Hollywood Moschino boutique in celebration of his first foray into cosmetics. Scott, who also designs an eponymous fashion label, has served as creative director for the Italian fashion house since 2013.
As for the new beauty line, the Moschino + Sephora Limited-Edition Collection ($18-$54) is now available at sephora.com and in Sephora stores (including JCPenney locations) starting Thursday.
The collection features a set of five makeup brushes, a compact mirror, an eye sleep mask, two eye shadow palettes, a highlighting powder duo and a lip gloss-holding necklace that comes with six colored glosses.
Aside from a palette of six eye shadows housed in a miniature Moschino shopping bag, the other pieces are adorned with golden teddy bears, a popular brand motif that dates to 1980s designs by the label’s founder, Franco Moschino. Also, a plush teddy bear clad in a “This Is Not a Moschino Toy” Tshirt serves as the bottle design for the fragrance Toy by Moschino that Scott introduced in 2014.
In keeping with the playful mood of the new cosmetics line, the Moschino boutique was decorated for the party with an oversize version of the bear, and guests were treated to bear-shaped sugar cookies, miniature bottles of Champagne and piles of candy, including Pop Rocks and gummy bears.
“The bear has been such a wonderful mascot for the brand, and so when Sephora wanted to do this collaboration, it was really clear that it had to be around Toy,” Scott said. “I think it’s such a wonderful way to celebrate the bear and to celebrate Moschino and beauty, which is a really big element of everything that I do.”
The looks Scott shows on the runway aren’t usually subtle, and in his words, his presentations come down to the makeup.
“It’s a way of conveying the ultimate look of the collection,” Scott said. “So as a designer, it’s such an important tool for telling my story. ... I love makeup. I love the way it transforms. You can change your whole attitude with a lipstick. You know what I mean? It’s like having a new pair of shoes. You can think, ‘I want to feel sassy,’ and put on your tried-and-true red [lipstick] or whatever the color. The collection is really fun and playful. It’s unbearably cute.”