Set an Instagramable table
Although Diana and Josh Perrin are known for the meticulous eye they apply to the elegant tabletop wares they curate, rent and sell through their Los Angeles-based company, Casa de Perrin, “we’re very laid-back people,” he said.
For Thanksgiving, which they host every year at their home, they draw inspiration from tablescapes they feature on their Casa de Perrin Instagram feed, which has more than 288,000 followers.
But they also dial it back somewhat from the inspirational — and aspirational — images they are known for.
The Perrins launched the company after their wedding at Culver City’s SmogShoppe in 2011, for which they assembled a collection of vintage china and glassware to use during the celebration. (Why? They were unsatisf ied with the limited rental options available, especially charger plates, the oversize presentation pieces that are the foundation of formal table settings.)
And so a new business was born. “It was a right-time, right-place-in-the-industry” situation, Diana said. “We saw a need for it and kept going.”
Given that Josh is a professional photographer and Diana a former food stylist, their new venture was a “merging of our interests and skills,” she said. That combination is ref lected in the Casa de Perrin signature style that is so hot on Instagram.
These days, event planners and hosts create concepts not only for the guests but also for a wider audience that will see every detail on social media. When Casa de Perrin f irst launched, “there was no such thing as #tablegoals,” Diana joked. “More people think about it now,” she said, for all types of events, not just weddings.
Sharp, creative instincts that recognize timelessness yet spark trends, combined with a talent for managing complex logistics, have positioned Casa de Perrin as a taste-making brand.
Once just a high-end tableware rental company, Casa de Perrin has evolved to online e-commerce, with its own lines of dinnerware, f latware, glassware and accessories. The Perrins have continued to expand their rental inventory of new and vintage f ine china and other pieces such as iconic Heath Ceramics sets (two colors are exclusive to Casa de Perrin). A 25,000-square-foot warehouse in East L.A. contains enough goods to satisfy a wide range of client tastes, from f lowery and traditional to starkly modern.